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Using Overlays to Get More On-Site Conversions

Unbounce Conversion Optimizer Angus Lynch will teach you how overlays work and when you should use them. Plus, find out which offers to include based on buyer intent.

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Listen and learn on the go with Unbounce’s Call to Action marketing podcast. Tune in and get inspired in the car, while you cook, or at the gym.

Why People Just Aren’t That Into Your Landing Page [PODCAST]​

emotional-landing-page-podcast-post-650
Are people really feeling your landing page? Image source.

As marketers, it’s super easy to get caught up in our data and analytics.

Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. Real people with real emotions.

In this episode of the Call to Action podcast, we speak to Talia Wolf, CEO and founder of Conversioner, about how tapping into your customer’s emotional needs can make your landing pages more powerful.

In this episode you’ll learn…

  • Why you should consider revamping your landing page as a whole instead of just testing individual elements.
  • How catering to visitors’ emotional needs gave one company a 65% increase in revenue.
  • A framework for determining whether your landing pages are meeting your prospect’s emotional needs.

Listen to the episode

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Mentioned in the podcast


About Stephanie Saretsky
Stephanie Saretsky is the Multimedia Producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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