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[PODCAST] How Reading Your Prospect’s Mind Will Make You Better at AdWords

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Image by The Justified Sinner via Flickr

If you want to run AdWords campaigns that convert, you need to know what’s on your prospect’s mind.

I’m not talking about having a crystal ball.

In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required.

In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent – their stage in the buying cycle and what they’re looking for – you’ll create better, higher-converting PPC ads.

Tune in to learn…</>

  • How to deliver on what you promise by aligning your ads and landing pages
  • How to segment keywords based on a prospect’s stage in the buying cycle
  • How observing competitors can help you one-up them

Listen to the episode


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Mentioned in the podcast

— Stephanie Saretsky

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About Stephanie Saretsky
Stephanie Saretsky is the Multimedia Producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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Comments:

  1. Amanda Durepos

    I really love the idea of sorting search terms based on stage in the buying cycle (and creating corresponding landing pages). Brilliant.

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