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How Ron Swanson Can Help You Find A/B Testing Ideas [PODCAST]

Who knew binge-watching Parks and Recreation could make you a smarter marketer? Image source.

Have you ever spent time setting up an A/B test only to see a marginal increase in your conversion rate (or even worse – a drop)? You can test all the best practices on your landing page and still not get that conversion boost you were hoping for.

Sometimes, the best A/B testing ideas come from unexpected places. What if you were able to learn your prospect’s favorite TV show and then use that information to formulate smarter A/B testing hypotheses?

In this episode, we speak to Allison Otting, Disruptive Advertising’s Lead CRO Designer, about how to let your prospects guide your landing page optimization efforts.

In this episode you’ll learn…

  • How learning about your customer’s aspirations and hobbies can bring you A/B testing ideas
  • Why borrowing ideas from skateboarding culture got a skiing company a 34% lift in conversions
  • What Ron Swanson can teach you about creating landing page design layouts that convert

Listen to the episode

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Mentioned in the podcast

— Stephanie Saretsky


About Stephanie Saretsky
Stephanie Saretsky is the Multimedia Producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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  1. Steven Boehle

    You had me at Ron Swanson.