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[PODCAST] Test Your Way to Personalized Welcome Emails That Convert

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Here’s how to test your way to email marketing success. Image source.

Your email marketing funnel has a lot of work to do.

It has to continue the conversation you started on your landing page. It has to woo prospects and nudge them gently toward conversion – all without being overbearing or spamming them ’til they unsubscribe.

So how do you find that happy medium? The perfect timing and phrasing to inspire action (without pissing people off)?

In this episode, Peter Tanham, CEO of Sparkpage, breaks down a series of A/B tests you can run on your welcome emails to kick your email marketing into overdrive.

Tune in to learn…

  • How to determine the best mailing frequency for your business.
  • How to get visitors to self-segment on your landing page.
  • What you can learn from musicians and how they use email.

Listen to the episode

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Mentioned in the podcast

— Stephanie Saretsky


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About Stephanie Saretsky
Stephanie Saretsky is the Multimedia Producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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  • Amanda Durepos

    Great episode! So easy to fall into the trap of only testing the email subject line when really, there’s so much more conversion uplift potential.