The Landing Page and Conversion Optimization Blog

Expert advice to help you crush your next online marketing campaign. Sign up to get the latest conversion tips delivered straight to your inbox.

small image small image
Our Next Unwebinar

The Facts & Fairytales of Conversion-Driven Content

Dan McGaw built the digital agency Effin Amazing by mastering content analytics and content strategy, and he wants to show you how to find and nurture more leads from your conte...

Want to write a blog post for Unbounce? Send us your idea and you could be the next conversion hero.

Pay Per Click

Pay-per-click is the term used to describe inbound traffic that comes via paid search sources such as Google AdWords (or the Bing/Yahoo equivalent) or Facebook Ads (in the social realm).

If you want to learn more about pay-per-click advertising campaigns, check out The Ultimate Guide to PPC Landing Pages or one of our popular posts on the subject: You're Doing AdWords Wrong (Here's How to Make It Right).