Build, Publish & A/B Test Landing Pages Without IT
This is the first of our new monthly product updates. My hope is to shed some light on where we’re taking the product by highlighting recent developments and leaking a few of our upcoming features.
In the spirit of transparency, we’d be stoked if you jumped in to discuss where we’re going and how it affects you and your marketing business needs.
The Final Countdown by Europe is ringing in my ears as I write this post. It’s officially “down to the wire” time for the Unbounce team and as anyone from a start-up can attest, there just ain’t enough hours in the day.
We’ve opened the doors to a select few companies for a very private Alpha period right now, shortly to be followed by our Beta launch in a week or so.
Some folks may have noticed a slowdown in the posts on Unbounce.com over the last week. So I just wanted to pop my head up to say that we’re still here, and the blank screen will be back to normal in a little while.
We’re rockin’ the silly hours to get Unbounce ready for our Beta launch, which will also include a brand spanking new website to go along with the landing page service. This means that I’m having to devote a bit more time to behind-the-scenes operations in December.
The bad news is that it means less new posts.
The good news is that this means all of my focus can be on the new website.
So stand by for new content (I have one new post in the works) coming just a little slower than usual for the next few weeks.
While I’m being a code monkey, you might enjoy a couple of our earlier posts:
To Make You Laugh
9 Reasons Why Chuck Norris Shouldn’t Work in Marketing
13 Epic Marketing Fails
To Learn About Landing Pages
7 Newbie Landing Page Mistakes
544 Conversion Optimization Tips
To See What Can Happen When You Optimize & Test
The Biggest Little Change I Ever Made – A 160% Revenue Increase with 1 Word Change
Cheers
Oli
Does this look like an edge case to you?
Like many startups, at Unbounce we’re often faced with the dilemma of which features should be in, and which should be out. Particularly for the most crucial of releases – product launch.
We’re taking an approach known as the MVP (Minimum Viable Product) for our first release. This refers to the absolute minimal set of features and functionality required to produce software that can be taken to market in a state acceptable to it’s early adopters.
This requires debate on each functional aspect of the Unbounce landing page service. It’s taught us to exercise considerable restraint, scrutinizing the value and the “is it absolutely essential” factor of each requirement.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
