The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
The Final Countdown by Europe is ringing in my ears as I write this post. It’s officially “down to the wire” time for the Unbounce team and as anyone from a start-up can attest, there just ain’t enough hours in the day.
We’ve opened the doors to a select few companies for a very private Alpha period right now, shortly to be followed by our Beta launch in a week or so.
Some folks may have noticed a slowdown in the posts on Unbounce.com over the last week. So I just wanted to pop my head up to say that we’re still here, and the blank screen will be back to normal in a little while. Launch Time Approaching We’re rockin’ the silly hours to get Read More...
Does this look like an edge case to you?
Like many startups, at Unbounce we’re often faced with the dilemma of which features should be in, and which should be out. Particularly for the most crucial of releases – product launch.
We’re taking an approach known as the MVP (Minimum Viable Product) for our first release. This refers to the absolute minimal set of features and functionality required to produce software that can be taken to market in a state acceptable to it’s early adopters.
This requires debate on each functional aspect of the Unbounce landing page service. It’s taught us to exercise considerable restraint, scrutinizing the value and the “is it absolutely essential” factor of each requirement.
Download our free white papers and reports for some bedtime conversion optimization reading.
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Using Twitter to enhance, promote and measure your landing page campaigns.
