The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
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Conversion Economics 101 – The Benefit of Landing Pages

In today's lesson we'll prove how landing pages can increase your return on marketing spend. (Image: Zazzle T-shirts)

In today's lesson we'll prove how landing pages can increase your return on marketing spend. (Image: Zazzle T-shirts)

Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action.

As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them.

In this article, we’ll share some insight into the simple economics of landing page use and answer the question: “Why Should I use a landing page?”

Why You Should Use Landing Pages

There are several simple answers to this question, the most obvious of which is that it can increase your conversion rate. But how, and by how much?

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