In today's lesson we'll prove how landing pages can increase your return on marketing spend. (Image: Zazzle T-shirts)
Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action.
As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them.
In this article, we’ll share some insight into the simple economics of landing page use and answer the question: “Why Should I use a landing page?”
There are several simple answers to this question, the most obvious of which is that it can increase your conversion rate. But how, and by how much?
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
