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The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1

By Oli Gardner, September 2nd, 2009 in Landing Page Optimization | View Comments
Tick-tock, tick-tock. You blew it. Bye bye converting customer!

Tick-tock, tick-tock. You blew it. Bye bye converting customer!

If a visitor to your landing page can’t figure out what you’re offering during the first 5 seconds, you’ve probably lost them. There’s simply too much to do online these days.

Some people say 8 seconds, some say that after 3 seconds the decision has been made. So for the sake of argument we’re going to stick in the middle and explore The 5 Second Rule as it applies landing pages.

Visiting the Best Websites of 2009 for 5 Seconds

For this series of posts we’re going to be taking a walk through Time Magazines “50 Best Sites of 2009″.

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We have a ton of blog posts for you to explore:
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