Bouncing is fun for kids, but for grown-up internet marketers it can mess with your conversion rate!
To Unbounce is to reverse the ugly trend known as bounce rate. Therefore the goal of every internet marketer in the world should be to unbounce their marketing. Great.
Logically, as you reduce the bounce rate, your conversion rate is likely to rise, although it’s not a purely reflective correlation. Reducing your bounce rate will keep more people on your landing page, being exposed to your brand and message. This has the effect of raising the number and likelihood of converting customers and hence your conversion will rise.
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Using Twitter to enhance, promote and measure your landing page campaigns.
