The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
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Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages

Make your visitors pay attention to your landing page!!!

Make your visitors pay attention to your landing page!!!

I’m going to take a different approach to this post and use photography to illustrate some principles of design.

Understanding these fundamental concepts will help you grab your visitors attention and direct them to your intended conversion goal.

The most important element of any landing page is the conversion goal. Similarly, the most important aspect of your landing page design is to focus the visitor’s attention on that conversion area.

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The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated

Click me. Go on, I dare you.

Click me, squeeze me! Go on, I dare you.

Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA).

Buttons on the web have always been a bit lame, forcing designers to find creative ways to improve the customers’ level of click desire.

Well listen up, cos it’s all about to change. Sorta. Kinda. Perhaps in a little while.

Or right away if you use the Safari web browser (sadly I don’t – I’m still a Firefox lover).

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We have a ton of blog posts for you to explore:
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