Landing Page, Online Marketing & Conversion Rate Optimization Blog

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages

By , September 20th, 2011 - 67 comments

There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.

The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated

By , December 3rd, 2009 - 6 comments

Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA).
Buttons on theContinue Reading

More blog posts:
Page 1 of 11
Segment Pixel