You might be asking what this has to do with landing pages. Conversion, practice, testing? Surely that's obvious. (Image wiki commons)
You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in Sunday’s game against the Chicago Bears.
Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and a killer design. Then for some reason it just doesn’t work! What’s wrong with your landing page? Should you take it down and cancel the campaign? Should the Steelers dump Reed? No, of course not. Chill out for a second.
Just because one small part of your team or idea or page or plan isn’t functioning temporarily isn’t reason for dismissal.
So what to do?
Stand back and follow some basic first principles before bringing in the backup.
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
