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Conversion Economics 101 – The Benefit of Landing Pages

By , September 28th, 2009 - 4 comments

Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action. As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them. In this article, we’ll shareContinue Reading

What's the Best Time To Tweet?

By , September 25th, 2009 - 7 comments

Part of a cohesive conversion marketing strategy involves the use of social media. Twitter is arguably the service with the most cachet at present and can be used as an effective way to build a network of interested customers. But does the time when you Tweet have an effect on the penetration of your marketingContinue Reading

Marketing Funnel Overflow – How To Align Your Campaign Strategy

By , September 24th, 2009 - 2 comments

A common problem in SMB’s (small to medium businesses) is something I like to call Marketing Funnel Overflow – where the traffic pouring into your business is coming from competing rather than complimentary sources. When you have multiple small teams in your marketing department, campaign messaging can break down unless there is a strong andContinue Reading

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