Build, Publish & A/B Test Landing Pages Without IT
“My name is Earl. My conversion rate sucks, and I can’t stop sending traffic to my homepage.” Well done, you just passed the unofficial first test of landing page rehab. Now study the infographic to see where each step in the program should be applied to the conversion funnel.
This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. (But there’s a fairly decent chance that we agree with what they’re saying). Today’s post is the second guest post by Kevin Kaiser from Surety Bonds. Your website is still in itsContinue Reading
Paras Chopra from Visual Website Optimizer discusses comparative split testing and shares insight into what you should and shouldn’t be testing.
Dan Martell discusses social media marketing, conversions and engagement strategies you can use to reach and convert more customers via social media.
The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format. How to use the scorecard to score your page Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive atContinue Reading
Unbounce is on a search to uncover the top 100 posts about the subjects of conversion: Conversion centered design Conversion rate optimization Landing page optimization Testing (A/B or MVT) Lead generation Landing pages Converting social media traffic Converting PPC traffic Converting email traffic Converting display banner traffic We’ll be compiling them into a greatest hitsContinue Reading
Nice T-shirt. Terrible way to spend your inbound marketing budget. There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to theContinue Reading
If you’re using Twitter, Facebook, LinkedIn etc. to drive traffic to your business – but the results are less than inspiring – you’re probably making fundamental mistakes during the conversion phase of the social media conversion funnel (see the infographic in this post).
September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh). We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog postsContinue Reading
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
