This week I did a guest post over on SEOmoz called: The 12-Step Landing Page Rehab Program. It presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages. Click the image for Read More...
Nice T-shirt. Terrible way to spend your inbound marketing budget.
There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to the point where the visitor just does the browser shrug and leaves.
For the record, the browser shrug is the physical embodiment of real-life disappointment, akin to a simultaneous clicking of the back button whilst saying “meh” out loud.
Sounds much like women’s tennis.
Take a peek inside Unbounce's Greatest Hits for September. (Image source: Vogue Magazine)
September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh).
We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog posts to help our readers kick their own landing pages in the butt.
If you’ve only just discovered Unbounce, this is a great place to start as we roll through the highlights from the month.
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
