Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
Most Search Engine Marketers (SEMs) have to step in on already running projects and deliver results.
People in your own company can tell you what customers want to know about your product and your services. You may be surprised with their answers, but always remember: how you see your product/service may be different to how your market sees them.
Many websites that should make liberal use of landing pages do not. Many websites that could substantially increase their conversion rates with simple landing page A/B testing do no such testing. The main challenges with landing pages are getting the damn things built, and then getting the damn things tested!
With 78% of marketers placing high quality lead generation as their top priority, a well placed conversion form within a website can be one of the most valuable parts of an organization’s online presence. BUT a large % of marketing departments spend their budget on traffic to their website, without giving a visitor the opportunity to convert into a lead.
Not a designer? Not a developer? Not a problem. You can make sweet looking landing pages that work. All you need is a willingness to try, a trash can for all your excuses, and 5 awesome free tools.
Ever notice how so-called “SEOs” are usually at the butt end of jokes? Disregarding the value of SEO can truly hurt your business or sell you short – SEO is amazing for conversions! So where do our fellow SEOs go wrong? Read on to find out, and see my amazing Infodoodle…
If you’re designing your tags only to achieve a top SERP position the end result might actually be less traffic to your site. Why? Because when meta tags are optimized for ranking position you often sacrifice an effective call-to-action and your click-through rates will suffer as a result.
Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simply put, it’s about delivering emails to the user based on information gathered about their user habits.
Over 150 years ago, Charles Darwin released his book “On the Origin of Species”. He forever changed an entire scientific field with his theory of evolution and had a massive impact on the 19 century world. If the theory of evolution is all about natural selection, we can see that split testing and conversion rate optimization are not very different from it.
