By splitting your budget between traffic and optimization you can find your cost per acquisition sweet spot.
Here’s a little injection of cool with your morning coffee.
Not only is spending a portion of your marketing budget on landing pages beneficial to your bottom line, there’s a way to predict how much you should be spending to optimize your Cost Per Acquisition (CPA).
And today I’ll share that with you.
Unbounce CEO Rick Perreault is actually the architect of this particular theorem, I’m just taking credit for it by writing the blog post.
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
