There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.
Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion – accompanied by some lively discussion around why they don’t suck and some ideas for optimization and testing.