Landing Page, Online Marketing & Conversion Rate Optimization Blog

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages

By , September 20th, 2011 - 88 comments

There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.

Your Landing Page Sucks! Here are 10 Examples That Don’t…

By , September 19th, 2011 - 177 comments

Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion – accompanied by some lively discussion around why they don’t suck and some ideas for optimization and testing.

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