Get in the habit of measuring things. You never know when they'll turn out to be bigger than you thought...
The quest for lead generation is a simple fact of marketing life. Companies require personal data to fill their sales funnels and maintain momentum, and the data that they seek varies from the simple to the extreme.
Informational requirements vary greatly depending on the campaign and the product or service being sold. But more than anything it’s influenced by the need (or greed) of the departments in your company.
Landing Page form threshold is the minimum agreed upon set of information requirements that still produce an acceptable conversion rate.
The design of a lead-gen form on a landing page always starts in the same place (simplicity), and grows according to the same law of information desire.
The following fictional dialog may sound familiar:
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
