Nice T-shirt. Terrible way to spend your inbound marketing budget.
There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to the point where the visitor just does the browser shrug and leaves.
For the record, the browser shrug is the physical embodiment of real-life disappointment, akin to a simultaneous clicking of the back button whilst saying “meh” out loud.
It sounds a bit like a modern-day women’s tennis match.
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