Landing Page, Online Marketing & Conversion Rate Optimization Blog

I Went to Your Homepage and All I Got Was This Lousy Conversion Rate

By , July 18th, 2010 - 5 comments

Nice T-shirt. Terrible way to spend your inbound marketing budget.
There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to the pointContinue Reading

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