Build, Publish & A/B Test Landing Pages Without IT
Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip. My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post. Armed with myContinue Reading
If landing pages didn’t exist and you were designing one for the very first time, what ingredients would you need to make your new creation a success? On day 1 of our 7 Days to a Better Landing Page series, we’re going to take look at the anatomy of a landing page, and we’ll defineContinue Reading
Let’s start with a simple statement: Most Landing Pages Suck More Than You Think! Following the principles of denial, the first step in recovery is admitting that you have a problem. If you followed my last post about the 4 Truths of Conversion Marketing, you’ll know that there is a fair amount of psychology involvedContinue Reading
It’s 4 days until the busiest week of the corporate calendar and your company is in the throws of a last-minute marketing campaign to attract new customers. Tension is high and management is prickly and nervous. The campaign goal is to gain 500 new customers by offering a 20% iPhone discount coupon during the upcomingContinue Reading
In an earlier post, I likened customer interaction with your landing page to a dance between 2 parties. The primary point of that article was to understand the questions and barriers facing your potential customers, and to unlock a strategy for dealing with these issues. Key to this process was understanding what your customer isContinue Reading
Are you willing to expose your best prospects to an incoherent landing page experience? That’s what Multivariate can do. Scary stuff. Read why A/B testing is a safer (and in some ways) a better testing methodology.
In our free marketing eBook “101 Landing Page Optimization Tips“, I discussed building good habits by creating a best practices checklist for your landing pages. It can be a great way to ensure you don’t repeat your mistakes. However, best practices are only as good as your understanding of them, and sometimes the way toContinue Reading
We’ve all been there. You’re in the boardroom presenting your latest website or landing page design. You pulled an all-nighter to get it ready in time, and you’re mighty proud of how you’ve mixed contemporary Web 2.0 design principles with usability best practices and interaction design patterns. The meeting goes great, everyone claps, but justContinue Reading
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
