Build, Publish & A/B Test Landing Pages Without IT
Let’s start with a simple statement: Most Landing Pages Suck More Than You Think! Following the principles of denial, the first step in recovery is admitting that you have a problem. If you followed my last post about the 4 Truths of Conversion Marketing, you’ll know that there is a fair amount of psychology involvedContinue Reading
Are you willing to expose your best prospects to an incoherent landing page experience? That’s what Multivariate can do. Scary stuff. Read why A/B testing is a safer (and in some ways) a better testing methodology.
September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh). We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog postsContinue Reading
A/B testing is exciting. It allows you to see which copy, imagery and page layouts create the desired emotional response in your target demographic. But it isn’t a silver bullet for improved conversion rates on your landing pages. What it is, is an opportunity. A mechanism, by which you can begin to understand the behavior of your customers.
You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in 2009′s Sunday Night game against the Chicago Bears. Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and aContinue Reading
In our free marketing eBook “101 Landing Page Optimization Tips“, I discussed building good habits by creating a best practices checklist for your landing pages. It can be a great way to ensure you don’t repeat your mistakes. However, best practices are only as good as your understanding of them, and sometimes the way toContinue Reading
If you’re serious about conversion marketing – that is, getting people to perform your intended action upon arrival at your landing page – then you have to get your point across quickly and effectively. Throw too many messages at your potential customer and they’ll feel like they’re herding cats (too much effort with very littleContinue Reading
We’ve all been there. You’re in the boardroom presenting your latest website or landing page design. You pulled an all-nighter to get it ready in time, and you’re mighty proud of how you’ve mixed contemporary Web 2.0 design principles with usability best practices and interaction design patterns. The meeting goes great, everyone claps, but justContinue Reading
Web visitors are a fickle bunch. They’ll stop by your landing page after becoming interested in your banner ad or Google AdWords ad, and then they’ll put on their “Judge Every Book By It’s Cover” hat and give you roughly 5 seconds to impress them. If an FBI agent appeared at your door in t-shirtContinue Reading
Twitter is the biggest Social Media phenomenon of the current time, and as such should be leveraged as much as possible, while staying true to your authentic & respectful brand values. Landing pages are used by marketers to receive traffic from many destinations, including Twitter. The basic theory with landing pages being that you haveContinue Reading
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
