“My name is Earl. My conversion rate sucks, and I can’t stop sending traffic to my homepage.” Well done, you just passed the unofficial first test of landing page rehab. Now study the infographic to see where each step in the program should be applied to the conversion funnel.
Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor. Each follow-up post inContinue Reading
Landing pages are an established part of the online marketing conversion funnel, typically arrived at from a banner or Google AdWords ad. If you are paying money for your advertising and your conversion rates aren’t as good as you’d like them to be, the simplest thing (well not entirely simple, but sensible) to do isContinue Reading