This week I did a guest post over on SEOmoz called: The 12-Step Landing Page Rehab Program. It presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages. Click the image for Read More...
This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the Read More...
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Landing pages are an established part of the online marketing conversion funnel, typically arrived at from a banner or Google AdWords ad.
If you are paying money for your advertising and your conversion rates aren’t as good as you’d like them to be, the simplest thing (well not entirely simple, but sensible) to do is to optimize your landing page.
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Using Twitter to enhance, promote and measure your landing page campaigns.
