Page 3 - Marketing & Conversion Blog

544 Conversion Rate Optimization Tips (now 846 and counting)

Optimizing your landing pages or website to perform better is a no-brainer, but if you’re short on time or resources then it helps to have a bag full of tricks to kick things off. The collection of links below brings together over 500 tips on conversion rate optimization and landing page improvement. Naturally, there willContinue Reading

The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated

Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA). Buttons onContinue Reading

Chasing the HiPPO From the Room – How to Silence Office Politics with A/B Testing

The HiPPO I’m referring to is the Highest Paid Person’s Opinion. Typically an uncreative senior management type that likes to ask if you can “make the logo bigger”

The Biggest Little Change I Ever Made – A 160% Revenue Increase with 1 Word Change

I have been optimizing websites from a business/sales perspective for about 8 years, and about a month ago, I finally made that “Magic Bullet” change most people look for when optimizing their sites. Its rare to change a word and double your conversion rate. I’ve done it on landing pages, emails, and micro-sites, as wellContinue Reading

What is a Twitter Landing Page?

Twitter landing pages have become a popular method of providing customized experiences for social media visitors. But exactly what is a Twitter landing page, and how do they compare to the other types of landing page you might be using for your internet marketing? I’ll answer that question and provide some examples of Twitter landingContinue Reading

Landing Page Makeover #2 –

In the second of our landing page makeovers, I’m going to look at a landing page designed to sell a book called “Matrix Reimprinting: Using EFT”. In our first makeover (aimed at providing some advice to small businesses), I used the Conversion Marketing Scorecard to analyze a landing page for a Phoenix language school. TheContinue Reading

8 Wicked Landing Page Articles – An October Retrospective

October brought us Halloween. Again… But it also brought a plethora of new insight in the realm of conversion marketing and landing pages. Wieeeoouu!!! I thought you’d be excited!!! For Unbounce the company, October saw us move into a new office space, and take our landing page product to new heights (read: more features andContinue Reading

The A to Z of Landing Pages – 26 Facts Every Marketer Should Know

So you want to get into landing pages hey? Great idea. They can help create more focused marketing campaigns, improve measurability and increase the return on your marketing spend. If you’re new to the idea of using a landing page for your marketing campaigns, I’ve whipped up a quick A to Z to explain someContinue Reading

Free Landing Page Makeover –

Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation. I’d like to thank LeTutor for agreeing to the public scrutiny of theirContinue Reading

7 Benefits of Using Landing Pages

Any online marketing campaign is a candidate for the use of a landing page. On Day 6 of our 7 Days to a Better Landing Page series, I’ll explain the benefits you can expect to see by incorporating a landing page into your marketing process. Here are the 7 reasons why landing pages make yourContinue Reading

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