Page 4 - Marketing & Conversion Blog

CASE STUDY: Creating an eBook as a Lead Capture Prize

The story of how we created our 101 Landing Page Optimization Tips eBook in 24 hours.

7 Types of Landing Page

Not all landing pages are the same; in design or intent. In today’s post I’ll walk you through the 7 different types of landing page. Each type has it’s pros and cons and I’ll discuss some of the uses for each type and where they fall short. This should help you understand which kind isContinue Reading

7 Real World Landing Page Metaphors – A Marketing Field Trip

Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip. My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post. Armed with myContinue Reading

The Conversion Marketing Scorecard

Let’s start with a simple statement: Most Landing Pages Suck More Than You Think! Following the principles of denial, the first step in recovery is admitting that you have a problem. If you followed my last post about the 4 Truths of Conversion Marketing, you’ll know that there is a fair amount of psychology involvedContinue Reading

HOW TO: Create a Landing Page Design Concept in 10 Minutes

It’s 4 days until the busiest week of the corporate calendar and your company is in the throws of a last-minute marketing campaign to attract new customers. Tension is high and management is prickly and nervous. The campaign goal is to gain 500 new customers by offering a 20% iPhone discount coupon during the upcomingContinue Reading

The 4 Truths of Conversion Marketing

In an earlier post, I likened customer interaction with your landing page to a dance between 2 parties. The primary point of that article was to understand the questions and barriers facing your potential customers, and to unlock a strategy for dealing with these issues. Key to this process was understanding what your customer isContinue Reading

A/B Testing is Better Than Multivariate Testing

Are you willing to expose your best prospects to an incoherent landing page experience? That’s what Multivariate can do. Scary stuff. Read why A/B testing is a safer (and in some ways) a better testing methodology.

The 14 Coolest Ideas of September

September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh). We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog postsContinue Reading

Conversion Economics 101 – The Benefit of Landing Pages

Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action. As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them. In this article, we’ll shareContinue Reading

Marketing Funnel Overflow – How To Align Your Campaign Strategy

A common problem in SMB’s (small to medium businesses) is something I like to call Marketing Funnel Overflow – where the traffic pouring into your business is coming from competing rather than complimentary sources. When you have multiple small teams in your marketing department, campaign messaging can break down unless there is a strong andContinue Reading

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