No one wants to feel like they’re being sold to – so in this episode we chat with Enchanting Marketing’s Henneke Duistermaat about which words you’re better off avoiding if you want to write copy that converts.
Writing effective landing page copy isn’t just about nailing a really clever pun. It’s about understanding that *real people* are behind every click on your landing page. If you know what makes them tick, then you’ll know what makes them click.
Not everyone will agree with your way of seeing things, and that’s okay – especially when their perspective make you LOL. In this post, we compare credible conversion marketing definitions to more creative ones pulled straight from the armpit of the web: Urban Dictionary.
Wouldn’t it be great to have marketing experts whisper sweet conversion wisdom into your ear on your commute to work? We think so, which is why we’ve launched the Call to Action podcast! In this first episode, we speak to PPC expert Elizabeth Marsten to learn what online dating can teach you about your PPC campaigns.
Even with a rising number of users browsing from their phones, 84% of companies lack a mobile strategy. Don’t be a stat – have a mobile strat! Here are seven articles to help make your marketing campaigns a little more mobile-friendly.
Are you grasping at straws trying to find blog post ideas that will convert? Why not let the data tell you? Here are three Google Analytics reports that will tell you exactly what your audience wants to hear.
Are your mobile landing pages frustrating the crap out of people? We watched conversion experts Oli Gardner, Peep Laja and Craig Sullivan tear a bunch of mobile pages to shreds. In the process, we uncovered five common mistakes to avoid if you don’t want your mobile users to bail.
If you don’t have a deliberate and structured approach to running your marketing campaigns, then you’re not likely to see measurable results. Here’s a blueprint for launching successful marketing campaigns – with a selection of hand-picked tools to help you through each step.
You may already be listening for conversations about your brand on social media, but are you also watching for business opportunities? Social listening allows you to learn more about prospects and serve them better – but it can also help pull in new leads.