Looking for some design inspiration for your next landing page? We’ve just started a new landing page examples section in the Unbounce blog where we’re going to feature the best examples of landing pages that we find on our marketing travels. In each post we’ll break down the anatomy of the landing page and look at what’s good and where they could be improved.
To kick things off here are 5 great examples of lead gen and click-through landing pages:
An example of excellent message match between banner and landing page is shown by Full Sail. They also offer up 2 different design versions to test their messaging in an A/B test.
This is the first of our new monthly product updates. My hope is to shed some light on where we’re taking the product by highlighting recent developments and leaking a few of our upcoming features.
In the spirit of transparency, we’d be stoked if you jumped in to discuss where we’re going and how it affects you and your marketing business needs.
You’ve optimized your landing page to convert like an electric car salesman in a world without oil, and your PPC campaign is pumping out a CPA lower than a spring break limbo pole. Yet despite having a well targeted and relevant giveaway (a whitepaper for example) on your lead gen landing page, you feel like you could be generating more paying customers from your prospects.
Could it be that you’re not holding their hand long enough?
Turning a visitor into a lead is one thing, and turning them into a paying customer is a whole other bucket of frogs. It requires constant attention and marketing effort to capitalize on your available opportunities.
“statistics show that it takes six to seven contacts before you can turn a prospect into a customer.”
– Constant Contact (pdf)
Today’s guest post is a conversion optimization case study by Kevin Kaiser from Surety Bonds. In my last post I referenced their lead capture form as a good example of how to keep your CTA above the fold on a lead gen landing page. Kevin discusses how he optimized a primary conversion goal – to have more customers complete a lead capture form to receive a quote.
Over to you Kevin.
Many people approach their web marketing strategy mainly as getting people to their site. They take for granted that once a visitor gets there, the visitor will do exactly what they want them to do.
Unfortunately, this is rarely the case. A complete web marketer realizes that you need to tell people what to do when they get to your site. Â The rest of this post will explain some of the things I performed on SuretyBonds.com to help increase conversions by 27%.
A fundamental rule of landing page design is to try and keep your Call To Action (CTA) above the fold. This enables your visitors to quickly see where they need to interact with your page to be successful. This is easy with a standard “Click-Through” style landing page that just offers a big shiny button for the user to click. You simply ensure that you place it in the top portion of the page.
On a lead gen form, the CTA is at the bottom of the form (the submission button). So it’s quite common (especially if you have a relatively long form) to have the CTA fall below the fold.
The solution to this problem is to implement 2 design rules that focus user attention on the lead capture form area.
I'd definitely give my email address for a free lolcat! (Image ref: icanhascheezburger.com)
You may have noticed the primary Unbounce giveaway that we’re using to generate leads for our upcoming product launch. It’s an eBook called “101 Landing Page Optimization Tips“.
If you didn’t know, we’re a new startup company that’s soon to unleash a new landing page service (WYSIWYG editor, A/B testing, reporting etc.), so right at the start we sat down to think of ways to gather some relevant and targeted sales leads.
If Miley Cyrus (or Hannah Montana) is willing to dress up like a carrot to get attention, the least YOU can do is have a nice gift for people sharing their personal information.
Building a list of sales leads is a big deal for most marketers, and internet marketing has opened up previously unheard of opportunities for capturing new prospects.
The Question: How do you make your client list swell like a ripe plum in the summer sun?
The ability to generate good leads lies in your ability to give away something of value that is relevant to your target customers.
In this post we’ll discuss the types of freebies commonly given out in exchange for personal contact information.
The Short Answer: Free giveaways that are useful, valuable or funny.
Seriously. I wanted to use an illustration of 7 types of landing page, but 4 Smurfs in different colored shorts was all I could come up with at short notice.
Not all landing pages are the same; in design or intent. In today’s post I’ll walk you through the 7 different types of landing page.
Each type has it’s pros and cons and I’ll discuss some of the uses for each type and where they fall short. This should help you understand which kind is most appropriate for your own marketing campaigns.
This is day 3 in our 7 Days to a Better Landing Page series.
Get in the habit of measuring things. You never know when they'll turn out to be bigger than you thought...
The quest for lead generation is a simple fact of marketing life. Companies require personal data to fill their sales funnels and maintain momentum, and the data that they seek varies from the simple to the extreme.
Informational requirements vary greatly depending on the campaign and the product or service being sold. But more than anything it’s influenced by the need (or greed) of the departments in your company.
Landing Page form threshold is the minimum agreed upon set of information requirements that still produce an acceptable conversion rate.
The design of a lead-gen form on a landing page always starts in the same place (simplicity), and grows according to the same law of information desire.
The following fictional dialog may sound familiar:
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
