This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor.
Each follow-up post in this series will take one idea from the manifesto and explore it via example and metaphor for greater comprehension.
If you like the typographic treatment of this concept, please comment below and I’ll make a poster sized version.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
