The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
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CASE STUDY: Creating an eBook as a Lead Capture Prize

By Oli Gardner, October 22nd, 2009 in Lead Gen | View Comments
Lead gen lolcat

I'd definitely give my email address for a free lolcat! (Image ref: icanhascheezburger.com)

You may have noticed the primary Unbounce giveaway that we’re using to generate leads for our upcoming product launch. It’s an eBook called “101 Landing Page Optimization Tips“.

If you didn’t know, we’re a new startup company that’s soon to unleash a new landing page service (WYSIWYG editor, A/B testing, reporting etc.), so right at the start we sat down to think of ways to gather some relevant and targeted sales leads.

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13 Epic Marketing Fails

By Oli Gardner, October 5th, 2009 in Funny | View Comments
marketing-fail

Learning by example. How not to market your product or service.

I’m going to kick off this week with a look at the world of bad marketing. A few weeks ago I posted an article called Marketing FAIL – 7 Newbie Landing Page Mistakes. Today’s post points the finger at some of the people who clearly didn’t heed those little pearls of marketing wisdom, courtesy of the Fail Blog, one of the funniest sites around.

Even bad press is good press

An adage probably as old as marketing itself. With the viral nature of today’s web, doing something so totally wrong that it’s funny could be construed as a backhanded marketing strategy in itself.

Here is our list of 13 of the bestest marketing blunders.

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We have a ton of blog posts for you to explore:
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