Build, Publish & A/B Test Landing Pages Without IT
Here’s a great example of an A/B test on an education lead gen landing page. It’s a common strategy in education to use banner ads and PPC to drive traffic to a landing page where data is captured in exchange for course information. The main elements being tested here are the color palette, hero shotContinue Reading
If you’re serious about conversion marketing – that is, getting people to perform your intended action upon arrival at your landing page – then you have to get your point across quickly and effectively. Throw too many messages at your potential customer and they’ll feel like they’re herding cats (too much effort with very littleContinue Reading
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Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
