The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
Subscribe to the Unbounce Email Newsletter
and get our free "101 Landing Page Tips" eBook.

Building a Minimum Viable Product – No Time For Edge Cases

By Oli Gardner, October 26th, 2009 in Product Development | View Comments
Edge case

Does this look like an edge case to you?

Like many startups, at Unbounce we’re often faced with the dilemma of which features should be in, and which should be out. Particularly for the most crucial of releases – product launch.

We’re taking an approach known as the MVP (Minimum Viable Product) for our first release. This refers to the absolute minimal set of features and functionality required to produce software that can be taken to market in a state acceptable to it’s early adopters.

This requires debate on each functional aspect of the Unbounce landing page service. It’s taught us to exercise considerable restraint, scrutinizing the value and the “is it absolutely essential” factor of each requirement.

Feature In/Feature Out – Rock, Paper, Scissors?

Read More …

We have a ton of blog posts for you to explore:
Page 1 of 11