Driving the Trust highway... destination Conversionville!
Web visitors are a fickle bunch. They’ll stop by your landing page after becoming interested in your banner ad or Google AdWords ad, and then they’ll put on their “Judge Every Book By It’s Cover” hat and give you roughly 5 seconds to impress them.
If an FBI agent appeared at your door in t-shirt and jeans, and started questioning you without telling you who he was, you’d be rightfully concerned and probably wouldn’t open the door.
Wear a dapper black suit and have your ID clearly presented and you’ll at least get the time of day.
My point? Trust matters in first impressions.
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Using Twitter to enhance, promote and measure your landing page campaigns.
