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BRAINSTORM: The Effects of Social Media on Landing Page Conversion

February 18th, 2010 by Oli Gardner Posted in Conversion Rate Optimization

I want to try something different for this post by making it more of an informal online brainstorm. I’ll pose a topic and a few primary questions, then open it up to comments.

The more people that interact with their opinions, the better the post will become and I’ll re-incorporate them into the post as we go.

How Does/Will Social Media Affect Landing Page Conversion rates?

Social media is no longer the next big thing, it’s just simply an interaction medium that proliferates all aspects of online life. As such, it will naturally begin to infiltrate the discipline of internet marketing. How this happens is yet to be determined. There seem to be a few toes being dipped in the water, but it’s a little early to get a clear picture of where it’s headed and what’s been successful thus far.

And so, I have some questions:

Strap on your clever-hats for a quick brainstorm on social media and landing pages

Strap on your clever-hats for a quick brainstorm on social media and landing pages

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Social Karma: The 2 Most Important Twitter Lists You’ll Ever Create

December 7th, 2009 by Oli Gardner Posted in Social Media
Don't be mean and you'll be fine on Twitter...

Don't be mean and you'll be fine on Twitter...

This is a simple idea that came to me late tonight while doing my regular Twitter karma health check. A karma health check is just an exercise to see who is talking about you in either a positive or negative way via one of many social media channels.

The basic concept is to maintain 2 private Twitter lists, one with positive mentions of your name or brand, and one with any negative discussions that are happening in the Twittersphere.

A Simple 3-Step Process

In about 15 minutes you will have a powerful method of identifying and prioritizing an essential part of your social media workload.

Follow along, it’s positively (or negatively) awesome…

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16 Meaningful Blog Posts from the Social Web – PLUS 1 Takeaway From Each

November 19th, 2009 by Oli Gardner Posted in Social Media
Follow the trail of trusted content.

Follow the trail of content.

If you’re like me, you’ll have those moments where all you want is to be presented with a kick-ass list of relevant and personalized content to consume on demand.

Despite my attempts to pull together the uber RSS feed list, I’ve always been left wanting – until yesterday when I invented (for myself) the idea of Social Breadcrumbs for content discovery on Twitter.

I’m referring to my last post – HOW TO: Use Twitter as a knowledge filter – that illustrates how you can build your own library of automatically filtered content by using Twitter lists to keep track of a few select rock stars and their favourite things, and more importantly a process for creating your library.

In a super short time, you can uncover a bucketload of inspirational material that will be there for you every day.

Sounds Like a List of RSS Feeds

Yes it does, but it’s not. The difference lies in the fact that the your Twitter library flexes and bends at a much more rapid rate and includes not only the content of the people you respect, but the topic du jour that they pass down the chain.

And so, to complete the circle of my social breadcrumbs idea, here are 16 articles I found by traversing the last 24hrs on my own Twitter library.

As a bonus – in the spirit of the value-add filter – I’ve gone ahead and read every one of these articles to provide a takeaway for each – “The one thing I learned”.

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HOW TO: Use Twitter as a Knowledge Filter Using Social Breadcrumbs and Lists

November 18th, 2009 by Oli Gardner Posted in Social Media
Twitter lists

Filtering awesomeness from non-awesomeness has never been easier. Just use social breadcrumbs.

There are tens of thousands of new blog posts created every day

Holy sh** Batman that’s a lot of information, I hope you have a “content filter” clipped to your utility belt.

Never fear. With a little networking legwork, a content sniffer dog and Twitter lists, you can create your very own personal recommendation engine.

There are many methods for dealing with the wealth of information zipping round the web, RSS readers being one of the better methods. But you still need a way to find the best content before subscribing to it.

Let Social Breadcrumbs Lead You Through The Network

Your search for quality content begins with the use of Social Breadcrumbs – the trail of awesomeness created via Trust Networks. I’m calling them social breadcrumbs due to the process of stepping through the Twitter forest, following tasty 140-character clues on your way to the edible house that is personalized and trusted commentary.

Here’s how it works:

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What is a Twitter Landing Page?

November 16th, 2009 by Oli Gardner Posted in Social Media
A little bird told me you should have a safe and friendly nest for your Twitter visitors

A little bird told me you should have a safe and friendly nest for your Twitter visitors

Twitter landing pages have become a popular method of providing customized experiences for social media visitors.

But exactly what is a Twitter landing page, and how do they compare to the other types of landing page you might be using for your internet marketing? I’ll answer that question and provide some examples of Twitter landing pages that other people have created.

Twitter Landing Pages

A Twitter landing page is a page on your website specifically designed to receive inbound traffic from your profile on Twitter. If you use Twitter to promote your personal or business brand, then just like any other form of campaign or advertising, the effectiveness of your traffic is directly related to the experience you create for your visitors.

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Who’s Twitter List Are You On? – The New Popularity Gauge

October 30th, 2009 by Oli Gardner Posted in Social Media
Being on someone's Twitter List is the new Black.

Being on someone's Twitter List is the new Black.

If were lucky enough to get on the inside track with Twitter, you’ll have be granted access the beta of their latest feature – Twitter Lists.

Today, most Twitter accounts have had this new feature enabled and it’s starting to gain massive traction.

What is a Twitter List?

It’s a simple yet powerful feature that lets you group Twitter users into lists that you create, manage and name. What it does is allow you to separate your Twitter reading time into more targeted use.

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The 14 Coolest Ideas of September

September 30th, 2009 by Oli Gardner Posted in Conversion Marketing Digest
Take a peek inside Unbounce's Greatest Hits for September. (Image source: Vogue Magazine)

Take a peek inside Unbounce's Greatest Hits for September. (Image source: Vogue Magazine)

September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh).

We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog posts to help our readers kick their own landing pages in the butt.

If you’ve only just discovered Unbounce, this is a great place to start as we roll through the highlights from the month.

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What’s the Best Time To Tweet?

September 25th, 2009 by Oli Gardner Posted in Social Media
Maximize your Tweet exposure by coordinating with worker's downtimes.

Maximize your Tweet exposure by coordinating with worker's downtimes.

Part of a cohesive conversion marketing strategy involves the use of social media. Twitter is arguably the service with the most cachet at present and can be used as an effective way to build a network of interested customers.

But does the time when you Tweet have an effect on the penetration of your marketing message?

Co-ordinate with times people are taking breaks at work

My thinking is that you want to catch people when they are most likely to be accessing the service. Think about your own Twitter interaction while at work. You probably take a look first thing while you are checking your email. Then when you come back from lunch and are lazily digesting the contents of your stomach, you may be tempted to do a bit more Tweeting and Facebooking.

Finally, at the end of the day when work is winding down.

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Landing Page Conversion Using Twitter – A Guide to Creative Micro-Blogging

September 18th, 2009 by Oli Gardner Posted in Conversion
Follow our simple guide and tweet your way to a more successful landing page campaign

Follow our simple guide and tweet your way to a more successful landing page campaign

Twitter can be used for way more than just educating the unwashed masses about your latest armpit scrubbing schedule. It can be integrated and monitored to enhance, promote and measure the efficacy of your landing page campaigns.

Our latest guide will show you how to create socially aware landing pages that have the ability to connect and interact with your visitors for a more intimate experience.

The September issue of the Conversion Marketing Report is a free 11-page pdf discussing the simple practices that you can employ to increase the effectiveness and conversion rates of your landing pages. We’re confident that these strategies will help you to produce landing page experiences that perform significantly better than what you are used to.

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The Less-than-140 Rule: Help People Re-Tweet Your Landing Page with Twitter

September 9th, 2009 by Oli Gardner Posted in Social Media
Give your Tweet room to breath if you want people to pass it on easily.

Give your Tweet room to breath if you want people to pass it on easily.

Lots of internet marketers use Twitter. It’s a great way to spread your message and hook up with other like minded souls. But how do you get maximum effect from your Twitter marketing? It’s simple; by encouraging people to re-tweet your comments and links.

The Re-Tweet

Re-tweeting is the Twitter version of paying it forward. Someone says something smart/interesting/funny and you give them props by sharing it with your own Twitter network.

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