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The A to Z of Landing Pages – 26 Facts Every Marketer Should Know

The A to Z of Landing Pages

So you want to get into landing pages hey? Great idea. They can help create more focused marketing campaigns, improve measurability and increase the return on your marketing spend.

If you’re new to the idea of using a landing page for your marketing campaigns, I’ve whipped up a quick A to Z to explain some of the terminology, jargon and theory surrounding their use.

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Marketing Funnel Overflow – How To Align Your Campaign Strategy

Put each marketing funnel feeder into the magic hat. Shake it around and pull out a consistent message

A common problem in SMB’s (small to medium businesses) is something I like to call Marketing Funnel Overflow – where the traffic pouring into your business is coming from competing rather than complimentary sources.

When you have multiple small teams in your marketing department, campaign messaging can break down unless there is a strong and cohesive strategic direction. Consider the following marketing sources that commonly have teams in the marketing department:

• Direct Email – often run by an email marketing team
• Banner Ads – often designed by the communications design team
• Affiliates – handled by the affiliate marketing team
• Paid Search (such as Google AdWords) – set up by the internet marketing team
• Social Media – a mix of bloggers, and social networking practitioners

Despite the intention to run a single campaign with a single message, the moment it gets split up into these 5 potential avenues, the delivery of that message can change. Not to mention the limitations that certain media place on your messaging (140 characters on Twitter, limited line length in AdWords etc.)

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Welcome to Unbounce

Hello everyone, welcome to Unbounce.

Unbounce is a new platform for building and managing your online landing pages. We’re currently in the midst of creating what will be the industry’s best service for helping online marketers to improve the performance and ROI of campaigns such as PPC.

We’ll be posting a lot of great content in the lead up to launch time (expected late Q4 2009). Please contact us if you’d like any advance information about what we’re creating.

Cheers

- The Unbounce Team