In this free ebook, you'll learn:
Copyright 2017 Unbounce - The Landing Page & Conversion Marketing Platform
Attention is a limited mental resource. Each time you add links or banners to pages, you risk depleting your prospects’ mental energy—and hurting campaign ROI. But if distraction is the enemy in this story, Attention-Driven Design is our hero.
In this 68-page ebook, international speaker, writer and UX fanatic Oli Gardner takes you on a journey towards achieving visual simplicity through psychology and interaction design—with plenty of real-web examples.
What's in the Ebook?
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"Your content and educational materials are outstanding...It's amazing you can keep delivering good stuff at the frequency you do."
Paul Johnson, marketing and sales director at Displayit Inc.
Paul Johnson, marketing and sales director at Displayit Inc.
Landing Page and Conversion Optimization Advice Featured on:
How Horror Vacui causes marketers to build crappy marketing experiences that deplete our mental energy
How to design pages with perfect attention ratios (and when to bend the rules)
How psychology and interaction design can help us increase attention (and conversions)
What John & Yoko can teach you about conversion-centered design, and why squirrels are jerks (seriously, they are)
About the Author, Oli Gardner
What's in the Ebook?
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