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Register for the webinar
By signing up for this webinar, you'll receive actionable marketing content from Unbounce and GoToWebinar. Can't make it to the live airing? We'll send you the recording.
What This Webinar is About
Rand Fishkin introduced the concept, "10x Content." It's become a staple term used to define stand-out content within a certain industry or vertical. Well, webinars are different - but the concept is no different.
Webinars done poorly can quickly become dry, boring and a one way sales pitch. Some marketers might think of webinars as time consuming or difficult to execute. But if done right - they can become a powerful marketing channel.
Unbounce's webinars did. Back in 2013, we purchased GoToWebinar and began incorporating webinars into our marketing strategy and saw registrations grow from 190 to nearly 3,200 — a 594% increase. Webinars have since cemented their place as one of our most powerful marketing channels for our lead generation efforts.
What You'll Learn
- What defines a 10x webinar
- A really powerful formula for marketing webinars
- Our secret sauce: how to create on-brand, high converting landing pages
- How to scale webinars every time (so they are less time consuming)
- Why customers have trusted GoToWebinar to run more than 3.7 million webinars
Date: Tuesday May 9 2017
Time: 10:00am PT / 13:00pm ET / 6:00pm GMT
Duration: 1 hour (includes a demo on how to set up a GoToWebinar and Unbounce workflow)
As the 9th employee at Unbounce and one of their first marketers, Stefanie has gone from scrappy, start-up marketer to a passionate, scale-up leader.
About Stefanie Grieser, Marketing Manager - International Markets, Partnerships & Events at Unbounce
About Stefanie Grieser, Marketing Manager - International Markets, Partnerships & Events at Unbounce
An experienced digital marketer with a love for B2B, Daniel brings years of webinar, demand generation and web marketing chops to the team.