PROMPT A PURCHASE WITH A PRODUCT EXPLAINER PAGE

THE CONCEPT

If you run an ecommerce business, a click-through product explainer page is a great choice for your first Unbounce creation.

Whether short or long-form, this landing page introduces an individual product (or range of products), and the copy should appeal to top-of-funnel prospects who aren’t already familiar with your business.

GET THE TEMPLATES FROM THE TEMPLATE LIBRARY

To have the best experience recreating one of these landing pages, head to the desktop version of this page: unbounce.com/convert-in-7-days

To have a better experience setting up your domain, we recommend seeing the desktop version of this landing page.

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With this page you can feature your products’ key benefits, a relevant video, and a prominent, clear call to action (like “buy”, or “shop now”). If you’re in a business with a longer sales cycle, your page might have a call to action like, “See Pricing,” instead of prompting an immediate purchase.

WHY IT'S GREAT

This page pairs well with PPC ads and it'll work as a 24/7 salesperson for your business. You can link the call to action button to your shop, app store, or website to convert quick.

Take a look at how Tymestyle and Indochino use pages like this.

PAGE BREAKDOWN

Brand:

Page Type:

Hours to Build:

Conversion Rate:

Tymestyle

Click Through

3 hours (+ 2 for design)

2.78% (i.e. those who clicked 'buy')

Head to the Template Library and recreate these product explainer page examples using the Premia or Moda templates. Just tweak the text and images to customize for your brand, no designer required!

• The layout for Premia is very similar to the one in the above Tymestyle example.

I highly recommend applying a heat map [tool] to your landing pages. This is really helpful for knowing how your users are consuming the page on various devices and what changes to make to improve conversion rates.

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– Lisa Craveiro, Acquisition Manager at Indochino

BUILDING YOUR EXPLAINER PAGE

EXAMPLE 1:

PROMOTING THIS PAGE

There should only be one call to action on this page, like "buy now". Moreover, all the info needed to evaluate a purchase should be featured without distraction (i.e. don't ask visitors to follow your brand on social or sign up for a mailing list. Ask them to "buy now" or "browse", and that's it!)

You can pair Hotjar with your Unbounce pages to collect heat map data to see how your audience navigates through your landing page. This is a great way to find out if your long-form page is too long, or if you need a more prominent call to action above the fold.

ONLY ONE CTA:

ALWAYS GET USER INSIGHTS:

PAGE BREAKDOWN

Brand:

Page Type:

Hours to Build:

Conversion Rate:

Indochino

Click Through

6 Hours

70.58% (% of people who clicked to browse)

• Moda’s layout has been custom designed to look just like Indochino’s amazing page.

ALREADY A STRONG DESIGNER?

about how to translate your Photoshop file into Unbounce.

*Note: Page created by KlientBoost (a PPC agency and Unbounce Partner)

EXAMPLE 2:

BUILD A PAGE JUST LIKE THESE ONES