PPC Keyword Research 101: How To Build Your Campaigns
The most effective paid campaigns are comprised of the right keywords. This guide will teach you the basics of PPC ads and how to do keyword research.
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7 Actionable Testing Ideas to Optimize Your Social Media Campaigns
Conversion rate optimization isn't only for polishing your sales funnel – here are seven A/B testing tactics you can use to optimize your social media campaigns for more reach and engagement.
15 SaaS Landing Pages Critiqued for Conversion
Jargon is out, features are in, and there should be a focus on simplicity. Remember your audience for cloud services or SaaS landing pages. Here are 15 critiqued for conversion.
7 Days to a Better Landing Page – Guaranteed
To paraphrase Mary Poppins, “a spoonful of landing page sugar helps the bounce rate go down”. Over the next 7 days (starting Monday), we’ll be rockin’ an un-boring short course in Landing Page Theory and you’ll be making more money from your internet marketing campaigns – guaranteed. In fact, I’m so confident that this series … Continued
Here’s What a Winning Click-Through Landing Page Looks Like
As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?
The Case Against Negative and Fear-Based Headlines
“You’re missing out on conversions! You’re wasting thousands of dollars!” No marketer is above using negative and fear-based content to get more eyeballs on their content. At the end of the day, it just works. But are you trading clicks and shares for the empowerment of your readers?
11 Actionable Content Marketing Articles You May Have Missed in 2014
This year, the marketing team at Unbounce read so many actionable, thought-provoking blog posts that made us rethink our content strategy. For our last blog post of the year, here are 11 of our favorites to help you step up your content marketing game in 2015. Happy holidays and see you all in the new year!
12 Irresistible SaaS and Ecommerce Lead Magnet Examples to Grow Your Audience
A roundup and review of 12 high-converting lead magnet examples to inspire new ways of attracting visitors and generating qualified leads