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How One Bank Doubled ROI by Being Creative in a Conservative Industry

Marketers are often constrained by the demands placed on us by our boss and clients — but pressure can also come from the industry we work in. Learn how one bank found creative ways to increase their conversions in a traditionally conservative industry.

Can SSL, Trust Seals and Other Security Indicators Increase Conversions?

It can seem pretty harmless to create a landing page for lead gen – asking folks to opt in with their email address and other details. But if you're collecting information from leads, you have to consider that a whopping 77% of website visitors worry that their personal data could be intercepted or misused online. If you're not serving up landing pages securely, you could be scaring off these security-conscious visitors.

The 16 Best Digital Marketing Conferences of 2016

Sometimes in order to level up, you need to step away from your desk and leave your daily routine behind. This is why we’ve curated a list of the best marketing conferences of 2016. It’s time to get an edge on the competition.

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

Recently, hundreds of SaaS websites have started using similar-looking illustrations in their branding. How did this trend catch fire? And is it bad for marketers to follow these types of design trends?

75 Top Marketing Blogs to Make Your RSS Reader Fat!

Wanna learn more about new online marketing strategies? Good luck! The thing that gets most people is that the most informative blogs are also the ones that put out a mass number of posts per day, which is hard to keep up with. This is why I'm sharing the 75 best marketing blogs with their RSS feeds.

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Influencer Outreach: 5 Pro Tips for Stunning Success

Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around. Dmitry Dragilev, founder of JustReachOut.io, shares his five-step process for impactful influencer outreach.

8 Creative Sticky Bar Examples – Plus 21 New Unbounce Templates

Sticky Bars are the less intrusive cousin of the Popup. They appear at the top or bottom of the page when a visitor arrives, leaves, scrolls up or down or clicks a button. Get inspired with these creative use cases for your next campaign.

The 4 Truths of Conversion Marketing

In an earlier post, I likened customer interaction with your landing page to a dance between 2 parties. The primary point of that article was to understand the questions and barriers facing your potential customers, and to unlock a strategy for dealing with these issues. Key to this process was understanding what your customer is … Continued

15 Marketing Twitters That Won’t Kill Your Feed (or Your Soul)

Ever feel like your Twitter feed is a soulless stream of meaningless marketing drivel? Leave it to these 15 marketing Twitter accounts to bring some insight, humor and a much-needed human touch.

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