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7 Real World Landing Page Metaphors – A Marketing Field Trip

Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip. My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post. Armed with my … Continued
A Page from Airbnb’s Email Marketing Playbook [PODCAST] Thumbnail

A Page from Airbnb’s Email Marketing Playbook [PODCAST]

In this episode, we have a story of how a clever blog post title halved our open rates. Then, we break down some email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.

The 4 Truths of Conversion Marketing

In an earlier post, I likened customer interaction with your landing page to a dance between 2 parties. The primary point of that article was to understand the questions and barriers facing your potential customers, and to unlock a strategy for dealing with these issues. Key to this process was understanding what your customer is … Continued
Can SSL, Trust Seals and Other Security Indicators Increase Conversions? Thumbnail

Can SSL, Trust Seals and Other Security Indicators Increase Conversions?

It can seem pretty harmless to create a landing page for lead gen – asking folks to opt in with their email address and other details. But if you're collecting information from leads, you have to consider that a whopping 77% of website visitors worry that their personal data could be intercepted or misused online. If you're not serving up landing pages securely, you could be scaring off these security-conscious visitors.
The 16 Best Digital Marketing Conferences of 2016 Thumbnail

The 16 Best Digital Marketing Conferences of 2016

Sometimes in order to level up, you need to step away from your desk and leave your daily routine behind. This is why we’ve curated a list of the best marketing conferences of 2016. It’s time to get an edge on the competition.

7 Benefits of Using Landing Pages

Any online marketing campaign is a candidate for the use of a landing page. On Day 6 of our 7 Days to a Better Landing Page series, I’ll explain the benefits you can expect to see by incorporating a landing page into your marketing process. Here are the 7 reasons why landing pages make your … Continued

75 Top Marketing Blogs to Make Your RSS Reader Fat!

Wanna learn more about new online marketing strategies? Good luck! The thing that gets most people is that the most informative blogs are also the ones that put out a mass number of posts per day, which is hard to keep up with. This is why I'm sharing the 75 best marketing blogs with their RSS feeds.