The Mixology of Content Marketing [INFOGRAPHIC]

Sometimes the best way to teach a person something is to present it within a familiar framework.

Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible.

Seems JBH (a UK-based content marketing agency) noticed this, too, based upon its cocktail-inspired guide to content marketing.

What they’ve so beautifully done, is compared different content marketing formats to cocktails, and then dissected them into their different components — or rather, ingredients.

So a blog post, for example, can be compared to a daiquiri — simply combine 1 part strong examples, 1 part consistency and 1 part specialist industry knowledge, and you’ve got yourself a totally delicious recipe for success.

Are we missing any cocktails? Let us know in the comments?

Mixology of Content Marketing infographic

 

Embed this infographic on your site

default author image
About Amy Wood
Amy Wood is a former writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
» More blog posts by Amy Wood