What’s in the ebook?

This 68-page guide will teach you everything you need to know about Conversion Centered Design (CCD) and the critical role that design and psychology play in increasing conversions.


The 7 Principles of CCD

CTA Design & Page Placement

Persuasive Copywriting

A/B Testing Your Designs

Designing for Mobile Conversion

Conversion-Based Page Templates

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Copyright 2017 Unbounce - The Landing Page & Conversion Marketing Platform

The Ultimate Guide to Conversion Centered Design

Using psychology & persuasive design to increase conversions

About the author
Oli Gardner is Unbounce's resident landing page expert. Oli's writing on conversion centered design and landing page optimization can be found on the Unbounce conversion blog and he's been featured on top marketing blogs including SEOmoz, Hubspot and Marketing Profs.

Unbounce Co-founder & Creative Director

"These guys are the best at what they do - they know their stuff. Just reading their various guides will be proof enough."

- Adeel Vanthaliwala, CEO/Co-founder, Incentivibe

A visual preview of the 7 principles of CCD

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