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Avoid using stop words like spam" around your CTA—they induce anxiety and negatively affect conversions." - @unbounce
Negative influences are what I call stop words: words, phrases or graphical elements that are placed in close proximity to your CTA, which may create a moment of pause as your visitor contemplates its meaning.
Words such as “spam” in privacy statements below your CTA have been shown to decrease conversions because they plant a negative inference in the mind of your prospects right at the point of conversion.
Trust seals are commonly used with the goal of increasing confidence, when in reality they can come across as desperate, causing reflection like, “Why are they trying so hard to convince me of the security of this transaction? Is it not really secure or trustworthy?”