Here’s Your
(ML-Powered) Landing Page Copy Report
UNBOUNCE COPY ANALYZER
Ecomm pages benefit from keepin' it short
Long pages usually don’t perform so well.
Your landing page has a word count of ....
Our machine learning analysis shows that conversion rates trend down as the number of words on a ecommerce landing page increases. Or, in simpler terms, lots’a words is bad.
That means you want to keep your page short—like, really short. Ecommerce landing pages with fewer than 300 words tend to convert best.
Optimization opportunity:
Condense your copy.
Look for areas to reduce the number of words on your ecommerce landing page. If you’re nervous about losing something important, consider creating a less-wordy page variant and using A/B testing or Smart Traffic to see how it performs.
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This is the longest sentence on your page.
Can you trim it down and still get your point across?
INSIGHTS ON WORD COUNT
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Our machine learning (ML) analysis of 15,981 ecommerce landing pages for the Conversion Benchmark Report revealed that certain attributes of your copy—like word count and reading difficulty—can have a big influence on your conversion rate.
Find out how you stack up against ecomm industry benchmarks and see how some quick optimizations can help your page drive more conversions.
Plain language helps merchants communicate value
In ecommerce, complexity doesn’t convert.
Your landing page is rated ... to read.
According to our research, conversion rates go up as ecommerce landing pages become easier to read. That can present a challenge for marketers with more complicated products.
Pro tip: Pages written at a eighth-grade reading level (or easier) are most effective in ecommerce. That’s “standard” on the Flesch reading ease test, or a score of at least 61.
INSIGHTS ON READING EASE
Optimization opportunity:
Simplify your copy.
Try creating a variant of your ecommerce landing page with less sophisticated language and shorter, more direct sentences. Then you can compare the conversion rate of the simpler variant against the original, either with A/B testing or Smart Traffic.
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This is the most complex word on your page.
Can you replace this word with a simpler one without losing the main message?
Ecommerce Median Conversion Rate: 3.5%
Your Conversion Rate
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Unbounce’s Conversion Benchmark Report revealed that the median landing page conversion rate in ecommerce is 3.5%, but the best pages convert at 25.8%.
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Optimal Ecommerce Word Count: <300
Your Word Count
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Optimal Ecommerce Reading Ease: Standard (or Easier)
Your Reading Ease
READING EASE SCALE
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
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ADDITIONAL INSIGHTS
Some other things we noticed about your page
READING TIME
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TONE
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SENTIMENT
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Very Long Sentences (more than 30 syllables)
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PAGE ANALYZED
http://url.com
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