Small Business Care Package
COVID-19 has introduced more than enough to worry about, for everyone. For those running a brick-and-mortar small business, you’re probably figuring out the best way to bring your offers online (on top of everything). And we want to support you as much as we can during this uncertain time.
This week, we collected some resources to help you navigate the new normal and thrive online. From tech discounts, to government subsidies, to marketing tips, we hope it’s useful in lessening COVID-19’s impact on your business.
For creating an online store to sell products
Shopify is extending their free trial period from 14 days to 90 days. They’re also pledging $200 million in small business funding for US and UK customers through Shopify Capital.
For working on projects with a remote team
Miro’s “Free Forever” plan includes unlimited users and unlimited boards (online whiteboards) for remote team collaboration. Just sign up with your email address and you can start adding team members straight away.
Tech Company Support for Small Businesses
Initiatives, credits, and funding opportunities from tools and platforms to help you get and optimize your marketing online.
How to Use Landing Pages to Bring Your Business Online
Landing pages are an easy way to bring your offers online, with ready-made templates, drag-and-drop design, and in-app tools to help you publish professional-looking pages without having to know a single line of code. If you’re in the healthcare, government, nonprofit, or education industries, we'd like to give you three months of free access to the Unbounce landing page builder.
Government Loans and Financing Options
© Unbounce 2020 All rights reserved.
Canada Emergency Wage Subsidy
Qualifying small businesses will receive a 75% wage subsidy for up to three months, retroactive to March 15, 2020, to provide payroll relief and help with employee retention.
Canada Emergency Business Account (CEBA) Loan
CEBA includes interest-free $40,000 loans from Canadian banks for businesses with payrolls of less than $1 million. If the loan is repaid by December 31, 2022, 25% ($10,000) will be forgiven.
Business Development Bank of Canada (BDC) Loans
Through the $10 billion Business Credit Availability Program, BDC has made $2 million of working capital loans available, as well as postponement of payments and reduced rates on new loans. They also offer a Co-Lending Program to help with operational cash flow requirements, small business loans up to $100,000, and Purchase Order financing.
Export Development Canada (EDC) Enhanced Financing
EDC has created enhanced financing and insurance programs for impacted exporters, guaranteeing new operating credit and cash flow term loans of up to $6.25 million extended to small and medium businesses.
Farm Credit Canada (FCC)
Through an additional $5 billion received from the Federal government, FCC is offering loan payment deferrals and other financing products to those in the agriculture and food industries.
Canada Emergency Response Benefit (CERB)
Eligible Canadians can get a taxable benefit of $2,000 per month for up to four months.
Paycheck Protection Program (PPP)
Eligible applicants may qualify for a loan of up to $10 million for payroll and other expenses—two months’ of average payroll costs from the past year plus an additional 25%. Applications must be submitted to an approved lender by June 30, 2020.
Economic Injury Disaster Loans
Businesses with fewer than 500 employees that have been in operation since January 31, 2020, and who have been affected by COVID-19, can apply for a loan of up to $2 million. Small businesses will pay an interest rate of 3.75% and nonprofits will pay 2.75%.
Small Business Administration (SBA) Debt Relief
Those who meet the small business guidelines and are registered as a for-profit may be eligible to have the principle and interest of new (7a) loans issued before September 27, 2020, and current (7a) loans paid by the SBA for up to six months.
For Canadian Businesses
For American Businesses
Express Bridge Loan Pilot Program
SBA Lenders can deliver expedited financing on an emergency basis while small businesses await long-term loans.
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For processing mobile payments
Square has teamed up with Skillshare to offer a three-month Skillshare membership, giving small business owners access to thousands of classes to support your online transition.
For advertising your business on Facebook and Instagram
Facebook has created a Small Business Grants Program that offers $100 million in cash grants and advertising credits for up to 30,000 small businesses in over 30 countries.
For marketing, sales, and customer service management
HubSpot has reduced the cost of their Starter Growth Suite from $112 USD to $50 USD per month. All new and existing customers on this plan will get the monthly discount for one year from their time of purchase.
For managing your business on social media
Hootsuite is giving away their Professional plan to small businesses and nonprofit organizations until July 1, 2020, to help them stay connected with their customers and communities.
For advertising your business and products
Google is offering up $340 million worth of Google Ad credits to small and medium businesses around the world. Those who advertise directly with Google Ads or through partners, and who’ve had active accounts since January 1, 2019, are eligible.
Just starting? Grab a coupon for a $150 Google Ads credit.
Canada
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Government Resources
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United States
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Head to the Canadian and US government websites for general information on their responses to COVID-19 for businesses.
Getting Started with Unbounce
Try Unbounce Preview for an interactive demo of the Unbounce Builder (no signup needed), then head to the “Getting Started With Unbounce” section of our resources library via the link below to learn how to create high-converting landing pages.
Landing Page Basics
Everything you need to know about building successful landing pages, from best practices, to A/B Testing, to Message Match.
The Landing Page Analyzer
Run your landing page through the analyzer to predict how well it will perform and get thorough, data-backed recommendations on how to improve your landing page’s effectiveness.
Smart Traffic
Smart Traffic is an AI-powered conversion tool that automatically looks at each visitor's attributes and sends them to the most relevant page version. Get more details via the link below and click here for a guide on how to best use Smart Traffic.
Landing Page Templates
Over 100 customizable templates designed for a range of use cases and industries allow anyone to create beautiful pages, no coding required.
Unbounce Integrations
See which tools in your marketing stack can be natively synced with your Unbounce landing pages (including plenty more through Zapier).
The Best Landing Page Designs to Inspire Your Next Layout
Inspiring examples of beautiful landing pages that use design to drive conversions.
14 Inspiring Popup Designs to Help Grow Your Online Business
A roundup of high-converting popups to inspire your own popup designs and turn more visitors into sales, leads, and customers.
Quick Design Tips for Creating Your Landing Page
Create Several Page Layouts to Future-Proof
Choose and customize a template to your brand with different sections you can reuse later. This way, the desktop and mobile layouts will already be done—you just have to swap in new content—making it much quicker to create future landing pages.
Source Free Professional Photos
Use the in-app Unsplash plugin available directly in Unbounce to easily find and add gorgeous, don’t-look-like-stock-photo images to your landing pages.
Speed Up with Copy and Paste
Want to add an element from another landing page to the one you’re building? Copy and paste by hitting command+c/cmd+v on a Mac or control+c/control+v on a PC from one page to another.
More Design Tips
Find more advice on designing landing pages in the “Design” section of our resources library.
Get Quick Mockup Displays
If you don’t have (or want to use) Photoshop and want to see your page mockup on a mobile device, use mockupphone.com to generate it. You can also download an image with the desired device and add your mockup element on top of it in the Unbounce Builder.
Download Free Icons
Grab SVG icons from flaticon.com, nounproject.com, material.io, icons8.com, or onicons.com to add to your landing page.
For creating and selling online courses
Thinkific is providing free use of their platform and complimentary advanced support for government and nonprofit organizations working in public health.
They've also created a $1 million growth fund to support entrepreneurs.
For targeted landing pages to promote products and campaigns
We’re offering three free months of Unbounce to businesses in the healthcare, government, nonprofit, and education industries. Plus free coaching and strategy sessions with an Onboarding Specialist to guide you through the building process and set you up to get the most conversions possible.
COVID-19
Customers Still Need You: Here’s How to Start Your Online Business Quickly
A guide to starting your online business quickly and setting up your first promotional offer using landing pages.
What is a PPC
Landing Page?
Learn how to use dedicated landing pages for pay-per-click advertising, plus four examples from real-life Google Ads campaigns.
The Best Landing Page Examples of 2019 for Your Swipe File
A collection of the smartest, slickest, and snappiest landing pages from 2019 to inspire yours.
The 20 Best B2B Landing Page Examples of 2020
20 examples of the best business-to-business campaigns in 2020 for and what they do that makes them so successful.
How to Write the Best Google Ads Copy
Eight best practices for writing compelling Google Ads, from search query, to ad copy, to landing page.
For managing and marketing your nonprofit
Keela is offering two free months as well as a free data review, data import, and custom donation page creation with every new annual subscription.
A Guide to Setting Up Your First Google Ads Campaign
Step-by-step instructions, best practices, and expert tips for setting up your first paid online advertising campaign with Google Ads.
How to Build an Email List from Scratch
Five steps to getting more email subscribers—fast—to promote your business and offers.
Using Facebook Lookalike Audiences to Grow Faster Online
How to jumpstart your online business by using Facebook lookalike audiences to find and advertise to super-targeted prospects.
How to Build Empathy Into Your Landing Pages During COVID-19
Building empathy into your landing pages in challenging times is a must. Learn how to "read the room" and write copy that genuinely supports your customers.
How to Do a Webinar That’s as Exciting as an In-Person Event
Step-by-step guide to run a webinar or virtual event like a pro. Make your first experience organizing a webinar way less awkward, and way more awesome.
How to Choose & Customize a Landing Page Template
Can’t find the right landing page template for your offer? See how to pick a template based on your conversion goal and customize it to match any campaign.
