The Anatomy of a Landing Page

Marketing landing pages are composed of a group of definable elements. These building blocks represent the foundation of most pages and can be used as a guide when defining and creating your content.

There are 5 must-have core elements on any landing page, which can be broken down further into a more detailed list of building blocks:

1. Your Unique Selling Proposition (USP)
   1. The main headline
   2. A supporting headline
   3. A reinforcement statement
   4. A closing argument
2. The hero shot (images/video showing context of use)
3. The benefits of your offering
   1. A bullet point list summary of benefits
   2. Benefit and features in detail
4. Social proof (I’ll have what she’s having)
5. A single conversion goal – your Call-To-Action (CTA) (with or without a form)

Read The 5 Essential Elements of a Winning Landing Page for a more detailed exploration of these elements.