Unbounce: Helping You Comply With the GDPR

On May 25, 2018, a new data privacy law called the General Data Protection Regulation (GDPR) came into force, impacting how businesses collect and process data from individuals who live in the European Union (EU).

Need a Data Processing Agreement?

We take your privacy and security seriously, which is why we offer a Data Processing Agreement (DPA) to all of our customers, in addition to our publicly posted Privacy Policy.

Complete This Form to Get Your DPA

More Resources

Official Publications Office of the European Union

Data Protection 
Reform infographic

An overview of the General 
Data Protection Regulation

Reform of EU data protection rules

Data transfers outside the EU

Check out our Security page

Here's What Our President Said:

The GDPR Basics

What’s the Gist of the GDPR?

It gives people who are based in the EU greater privacy rights—and means that there will be new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.

Does the GDPR Affect Me?

If you have customers in the EU, plan to have customers in the EU, or process any form of EU data, this one’s for you.

What is Unbounce Doing About GDPR?

Quite a few things: from moving all lead data to Europe to give you the tools you need to make your landing pages compliant. For more, check out the details above!

Unbounce has moved all lead data into the EU. No form submission data will be transferred out of the EU.

Data Storage

Why It Matters

Data Protection Officer

We've designated a DPO here at Unbounce. If you would like an introduction reach out to our 
CS team.

Why It Matters

If someone reaches out to you with a valid right to be forgotten request, you can contact our support team to have that lead deleted across multiple pages or accounts within 30 days.

Right to Be Forgotten

Why It Matters

Unbounce gives you the ability to add a sticky bar, using our cookie bar template, to inform your customers that you are using tracking cookies.

Cookies

Why It Matters

Lawful Basis of Processing

If you collect lead data through an Unbounce form, or a third party form embedded on your landing page, you must obtain consent from the the data subject. 

Why It Matters

You can delete individual leads within your Unbounce account. If you need lead data deleted for an entire page or account, our support team can lend you a hand! Check out Deleting Your Leads for more details.


Deletion

Why It Matters

Lead Data Security: You can force and redirect incoming traffic to the secure HTTPS version of your page. This will ensure proper encryption, both in transit and at rest, of the lead data collected on your Unbounce pages, using the latest protocols and ciphers.

Secure connections to all third party services from native third party integrations.

Security

Why It Matters

Sub-processor DPAs: We have taken steps to ensure that Unbounce’s customer data is secure by signing data processing agreements with each of our sub-processors. A list of sub-processors can be provided upon request.

Data processor DPA:
 To obtain a DPA from Unbounce, complete this form to receive  your DPA by email.

Data Processing Agreement (DPA)

Why It Matters

Disclaimer

The GDPR is an ever-changing body of rules, and it’s ultimately up to you to make sure you’re staying on top of compliance. This page isn’t the be-all-and-end-all on EU data privacy, nor should you consider it legal advice. This is meant to provide background information and help you better understand Unbounce’s strategy to comply with the regulations. Please consult with your legal advisors for specific questions about your legal obligations. 

More questions?

More Questions?

How Can I Make My Landing Pages GDPR Compliant?

Before collecting someone’s data, the GDPR states you must first have a legal basis to do so. There are six lawful bases of processing under the GDPR, but if you’re a digital marketer, your use case will most likely fall into one of the following three:

  • Consent (i.e., opt-in)
  • Performance of a contract (e.g., sending an invoice to a customer)
  • “Legitimate interest” (e.g., Someone is an existing customer and you want to send them information related to a product or service they already have.)

If you are using Unbounce for lead gen, then you must gather consent via opt-in to collect, use, or store someone’s data. When building your landing pages in Unbounce, you can easily add an opt-in field to your forms with the Unbounce form builder

Read How to Make Your Landing Pages Compliant

Data Privacy Protection by Design with Unbounce

Unbounce takes data privacy very seriously, and we view the GDPR as an opportunity to enhance our commitment to data protection for the benefit of our customers.

As a trusted partner, our top priority is ensuring that our customers have confidence in our platform, and that the data they collect with Unbounce is processed securely and in accordance with GDPR requirements.

Unbounce also complies with worldwide data privacy and security standards, namely CASL and PCI-DSS.

Click to Learn What "Privacy by Design" Means

Show your prospects that their privacy is your priority

Get Started Building Your First Landing Page

Start a Free Trial

All Unbounce plans help you comply with GDPR requirements.

Contact Sales

Here's What We've Done to Help Make Your Landing Page Compliant

Read Our FAQ

“More than 90% of Europeans say they want the same data protection rights across the EU – and regardless of where their data is processed.”

Learn MoreLearn MoreLearn MoreLearn MoreLearn MoreLearn MoreContact Your Data Protection AuthorityMore on the EU's Data Protection Law

Unbounce:
Helping You Comply With the GDPR

On May 25, 2018, a new data privacy law called the General Data Protection Regulation (GDPR) came into force, impacting how businesses collect and process data from individuals who live in the European Union (EU).

Show your prospects that their privacy is your priority

Why It Matters

Data Storage

Unbounce has moved all lead data into the EU. No form submission data will be transferred out of the EU.

Why It Matters

Data Protection Officer

We've designated a DPO here at Unbounce. If you would like an introduction reach out to our 
CS team 

Why It Matters

If someone reaches out to you with a valid right to be forgotten request, you can contact our support team to have the lead deleted across multiple pages or accounts within 30 days

Right to Be Forgotten

Why It Matters

Unbounce gives you the ability to add a sticky bar, using our cookie bar template, to inform your customers that you are using tracking cookies., to inform your customers that you are using tracking cookies.

Cookies

Why It Matters

If you collect lead data through an Unbounce form, or a third party form embedded on your landing page, you must obtain consent from the data subject.

Lawful Basis of Processing

Why It Matters

Deletion

You can delete individual leads within your Unbounce account. If you need lead data deleted for an entire page or account, our support team can lead you a hand! Check out Deleting Your Leads for more details. 

Why It Matters

Security

Lead Data Security: You can force and redirect incoming traffic to secure HTTPS version of your page. This will ensure proper encryption, both in transit and at rest, of the lead data collected on your Unbounce pages, using the latest protocols and ciphers. 

Secure connections to all third party services from native third party integrations. 

Why It Matters

Data Processing Agreement (DPA)

Sub-processor DPAs: We have taken steps to ensure that Unbounce's customers data is secure by signing data processing agreements with each of our sub-processors. A list of sub-processors can be provided upon request. 

Data processor DPA: To obtain a DPA from Unbounce, complete this form to receive your DPA by email.

Read Our FAQ

Here's What We've Done to Help Make Your Landing Page Compliant

More Questions?

Need a Data Processing Addendum?

We take your privacy and security seriously, which is why we offer a Data Processing Addendum (DPA) to all our customers, in addition to our publicly posted Privacy Policy. 

Complete This Form to Get Your DPA
Click to Learn What "Privacy by Design" Means

Data Privacy Protection by Design with Unbounce

Unbounce takes data privacy very seriously, and we view the GDPR as an opportunity to enhance our commitment to data protection for the benefit of our customers. 

As a trusted partner, our top priority is ensuring that our customers have confidence in our platform, and that the data they collect with Unbounce is protected securely and in accordance with GDPR requirements.

Unbounce also complies with worldwide data privacy and security standards, namely CASL and PCI-DSS.

Read How to Make Your Landing Pages Compliant

How Can I Make My Landing Pages GDPR Compliant?

Before collecting someone's data, the GDPR states you must first have a legal basis to do so. There are six lawful bases of processing under the GDPR, but if you're a digital marketer,  your use case will most likely fall into one of the following three:

Consent (i.e., opt-in)
Performance of a contract (e.g., sending an invoice to a customer)
"Legitimate interest" (e.g., Someone is an existing customer and you want to send them information related to a product or service 
they already have.)

If you are using Unbounce for lead gen, then you must gather consent via opt-in to collect, use, or store someone's data. When building your landing pages in Unbounce, you can easily add on opt-in field to your form builder. 

Disclaimer

The GDPR is an ever-changing body of rules, and it’s ultimately up to you to make sure you’re staying on top of compliance. This page isn’t the be-all-and-end-all on EU data privacy, nor should you consider it legal advice. This is meant to provide background information and help you better understand Unbounce’s strategy to comply with the regulations. Please consult with your legal advisors for specific questions about your legal obligations. 

The GDPR Basics

What’s the Gist of the GDPR?

It gives people who are based in the EU greater privacy rights—and means that there will be new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.

Does the GDPR 
Affect Me?

If you have customers in the EU, plan to have customers in the EU, or process any form of EU data, this one’s for you.

What is Unbounce Doing About GDPR?

Quite a few things: from moving all lead data to Europe to give you the tools you need to make your landing pages compliant. For more, check out the details above!

More Questions?

Read Our FAQ

More Resources

Official Publications Office of the European Union

Data Protection 
Reform infographic

An overview of the General 
Data Protection Regulation

Reform of EU data protection rules

Data transfers outside the EU

Check out our Security page

Official Publications Office of 
the European Union

Data Protection Reform infographic

An overview of the General Data Protection Regulation

Reform of EU data 
protection rules

Data transfers outside the EU

Check out our Security page

Learn MoreLearn MoreLearn MoreLearn MoreLearn MoreLearn MoreContact Your Data Protection AuthorityMore on the EU's Data Protection Law

“More than 90% of Europeans say they want the same data protection rights across the EU – and regardless of where their data is processed.”

Here's What Our President Said:

Carter Gilchrist

President at Unbounce

“Our goal at Unbounce is to deliver industry-leading conversion tools to professional marketers  in the European Union (EU), and marketers who conduct business with EU-based individuals, so that they can grow their companies as fast as possible—being compliant with the GDPR will be integral to how we support this goal and ensure our customers’ success.”

Carter Gilchrist

President at Unbounce

Here's what our President Said:

Start a Free TrialContact Sales

Get Started Building Your First Landing Page

All Unbounce plans help you comply with GDPR requirements.

Carter Gilchrist

President at Unbounce

“Our goal at Unbounce is to deliver industry-leading conversion tools to professional marketers  in the European Union (EU), and marketers who conduct business with EU-based individuals, so that they can grow their companies as fast as possible—being compliant with the GDPR will be integral to how we support this goal and ensure our customers’ success.”

© Unbounce All rights reserved.

© Unbounce All rights reserved.

Read Our FAQ