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Show your prospects their privacy is your priority

Unbounce is a GDPR-compliant Conversion Platform that allows you to build and test custom landing pages, website popups and sticky bars.

This is what we’ve done to be GDPR compliant as a platform:

Data privacy protection by design with Unbounce

Unbounce takes data privacy very seriously, and we view the GDPR as an opportunity to enhance our commitment to data protection for the benefit our customers.

As a trusted partner, our top priority is ensuring that our customers have confidence in our platform, and that the data they collect with Unbounce is processed securely and in accordance with GDPR requirements.

Unbounce also complies with world-wide data privacy and security standards, namely CASL and PCI-DSS.

How can I make my landing pages GDPR compliant?

Before collecting someone’s data, the GDPR states you must first have a legal basis to do so. There are six lawful bases of processing under the GDPR, but if you’re a digital marketer, your use case will most likely fall into one of the following three:

  • Consent (i.e. opt-in)
  • Performance of a contract (eg. sending an invoice to a customer)
  • “Legitimate interest” (eg. Someone is an existing customer and you want to send them information related to a product or service they already have.)

If you are using Unbounce for lead gen, then you must gather consent via opt-in to collect, use, or store someone’s data. When building your landing pages in Unbounce, you can easily add an opt-in field to your forms with the Unbounce form builder

Want to give our builder a try?

Preview our builder right now, with no credit card required.


“More than 90% of Europeans say they want the same data protection rights across the EU – and regardless of where their data is processed.”

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The GDPR Basics

What’s the gist of the GDPR?

It gives people who are based in the EU greater privacy rights—and means that there will be new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.

Does the GDPR affect me?

If you have customers in the EU, plan to have customers in the EU, or process any form of EU data, this one’s for you.

So… what Unbounce is doing about the GDPR?

Quite a few things: from moving all lead data to Europe to give you the tools you need to make your landing pages compliant. For more, check out the details above!

Why it matters?

Unbounce will be moving all lead data into the EU.

No form submission data will be transferred out of the EU.


Data Storage

Data Protection Officer

We've designated a DPO here at Unbounce. 

If you would like an introduction reach out to our CS team and they will introduce you!


Why it matters?

Anytime a data subject reaches out to you with a valid right to be forgotten request, you can reach out to our Customers Support team to have your lead(s) deleted within 30 days.


Right to Erasure

Why it matters?
Why it matters?

Unbounce gives you the ability to add a sticky bar, using our cookie bar template, to inform your customers that you are using tracking cookies.



Lawful Basis of Processing

If you collect lead data through an Unbounce form, or a 3rd party form embedded on your landing page, you must obtain consent from the the data subject. 


Why it matters?

If you need to remove lead data from your account reach out to and your lead data will be deleted without undue delay.


If you cancel your Unbounce account, all lead data will be automatically deleted within 12 months.



Why it matters?

Lead Data Security: You can force and redirect incoming traffic to the secure HTTPS version of your page. This will ensure proper encryption, both in transit and at rest, of the lead data collected on your Unbounce pages, using the latest protocols and ciphers.


Secure connections to all 3rd party services from native 3rd party integrations.



Why it matters?

Sub-processor DPAs: We have taken steps to ensure that Unbounce’s customer data is secure by signing data processing agreements with each of our sub-processors. A list of sub-processors can be provided upon request.


Data processor DPA: To obtain a DPA from Unbounce, complete this form to receive  your DPA by email.


Data Processing Agreement (DPA)

Why it matters?
Read our FAQ

More questions?

Click to know what "privacy by design" means >>>Read how to make your landing pages compliant >>>

Generate leads with a platform that’s GDPR compliant by design