Unbounce: Helping You Comply With the GDPR
On May 25, 2018, a new data privacy law called the General Data Protection Regulation (GDPR) came into force, impacting how businesses collect and process data from individuals who live in the European Union (EU).
More Resources
Official Publications Office of the European Union
Data Protection
Reform infographic
An overview of the General
Data Protection Regulation
Reform of EU data protection rules
Data transfers outside the EU
Check out our Security page
Here's What Our President Said:
The GDPR Basics
What’s the Gist of the GDPR?
It gives people who are based in the EU greater privacy rights—and means that there will be new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.
Does the GDPR Affect Me?
If you have customers in the EU, plan to have customers in the EU, or process any form of EU data, this one’s for you.
What is Unbounce Doing About GDPR?
Quite a few things: from moving all lead data to Europe to give you the tools you need to make your landing pages compliant. For more, check out the details above!
Unbounce has moved all lead data into the EU. No form submission data will be transferred out of the EU.
Data Storage
Data Protection Officer
We've designated a DPO here at Unbounce. If you would like an introduction reach out to our
CS team.
If someone reaches out to you with a valid right to be forgotten request, you can contact our support team to have that lead deleted across multiple pages or accounts within 30 days.
Right to Be Forgotten
Unbounce gives you the ability to add a sticky bar, using our cookie bar template, to inform your customers that you are using tracking cookies.
Cookies
Lawful Basis of Processing
If you collect lead data through an Unbounce form, or a third party form embedded on your landing page, you must obtain consent from the the data subject.
You can delete individual leads within your Unbounce account. If you need lead data deleted for an entire page or account, our support team can lend you a hand! Check out Deleting Your Leads for more details.
Deletion
Lead Data Security: You can force and redirect incoming traffic to the secure HTTPS version of your page. This will ensure proper encryption, both in transit and at rest, of the lead data collected on your Unbounce pages, using the latest protocols and ciphers.
Secure connections to all third party services from native third party integrations.
Security
Sub-processor DPAs: We have taken steps to ensure that Unbounce’s customer data is secure by signing data processing agreements with each of our sub-processors. A list of sub-processors can be provided upon request.
Data processor DPA: Please email privacy@unbounce.com and the DPA will be sent for signing through our CLM system.
Data Processing Agreement (DPA)
Disclaimer
The GDPR is an ever-changing body of rules, and it’s ultimately up to you to make sure you’re staying on top of compliance. This page isn’t the be-all-and-end-all on EU data privacy, nor should you consider it legal advice. This is meant to provide background information and help you better understand Unbounce’s strategy to comply with the regulations. Please consult with your legal advisors for specific questions about your legal obligations.
More questions?
More Questions?
How Can I Make My Landing Pages GDPR Compliant?
Before collecting someone’s data, the GDPR states you must first have a legal basis to do so. There are six lawful bases of processing under the GDPR, but if you’re a digital marketer, your use case will most likely fall into one of the following three:
- Consent (i.e., opt-in)
- Performance of a contract (e.g., sending an invoice to a customer)
- “Legitimate interest” (e.g., Someone is an existing customer and you want to send them information related to a product or service they already have.)
If you are using Unbounce for lead gen, then you must gather consent via opt-in to collect, use, or store someone’s data. When building your landing pages in Unbounce, you can easily add an opt-in field to your forms with the Unbounce form builder
Data Privacy Protection by Design with Unbounce
Unbounce takes data privacy very seriously, and we view the GDPR as an opportunity to enhance our commitment to data protection for the benefit of our customers.
As a trusted partner, our top priority is ensuring that our customers have confidence in our platform, and that the data they collect with Unbounce is processed securely and in accordance with GDPR requirements.
Unbounce also complies with worldwide data privacy and security standards, namely CASL and PCI-DSS.
Show your prospects that their privacy is your priority
Get Started Building Your First Landing Page
All Unbounce plans help you comply with GDPR requirements.
Here's What We've Done to Help Make Your Landing Page Compliant
“More than 90% of Europeans say they want the same data protection rights across the EU – and regardless of where their data is processed.”
Unbounce:
Helping You Comply With the GDPR
On May 25, 2018, a new data privacy law called the General Data Protection Regulation (GDPR) came into force, impacting how businesses collect and process data from individuals who live in the European Union (EU).
Show your prospects that their privacy is your priority
Data Storage
Unbounce has moved all lead data into the EU. No form submission data will be transferred out of the EU.
Data Protection Officer
We've designated a DPO here at Unbounce. If you would like an introduction reach out to our
CS team
If someone reaches out to you with a valid right to be forgotten request, you can contact our support team to have the lead deleted across multiple pages or accounts within 30 days
Right to Be Forgotten
Unbounce gives you the ability to add a sticky bar, using our cookie bar template, to inform your customers that you are using tracking cookies., to inform your customers that you are using tracking cookies.
Cookies
If you collect lead data through an Unbounce form, or a third party form embedded on your landing page, you must obtain consent from the data subject.
Lawful Basis of Processing
Deletion
You can delete individual leads within your Unbounce account. If you need lead data deleted for an entire page or account, our support team can lead you a hand! Check out Deleting Your Leads for more details.
Security
Lead Data Security: You can force and redirect incoming traffic to secure HTTPS version of your page. This will ensure proper encryption, both in transit and at rest, of the lead data collected on your Unbounce pages, using the latest protocols and ciphers.
Secure connections to all third party services from native third party integrations.
Data Processing Agreement (DPA)
Sub-processor DPAs: We have taken steps to ensure that Unbounce's customers data is secure by signing data processing agreements with each of our sub-processors. A list of sub-processors can be provided upon request.
Data processor DPA: Please email privacy@unbounce.com and the DPA will be sent for signing through our CLM system.
Here's What We've Done to Help Make Your Landing Page Compliant
More Questions?
Data Privacy Protection by Design with Unbounce
Unbounce takes data privacy very seriously, and we view the GDPR as an opportunity to enhance our commitment to data protection for the benefit of our customers.
As a trusted partner, our top priority is ensuring that our customers have confidence in our platform, and that the data they collect with Unbounce is protected securely and in accordance with GDPR requirements.
Unbounce also complies with worldwide data privacy and security standards, namely CASL and PCI-DSS.
How Can I Make My Landing Pages GDPR Compliant?
Before collecting someone's data, the GDPR states you must first have a legal basis to do so. There are six lawful bases of processing under the GDPR, but if you're a digital marketer, your use case will most likely fall into one of the following three:
Consent (i.e., opt-in)
Performance of a contract (e.g., sending an invoice to a customer)
"Legitimate interest" (e.g., Someone is an existing customer and you want to send them information related to a product or service
they already have.)
If you are using Unbounce for lead gen, then you must gather consent via opt-in to collect, use, or store someone's data. When building your landing pages in Unbounce, you can easily add on opt-in field to your form builder.
Disclaimer
The GDPR is an ever-changing body of rules, and it’s ultimately up to you to make sure you’re staying on top of compliance. This page isn’t the be-all-and-end-all on EU data privacy, nor should you consider it legal advice. This is meant to provide background information and help you better understand Unbounce’s strategy to comply with the regulations. Please consult with your legal advisors for specific questions about your legal obligations.
The GDPR Basics
What’s the Gist of the GDPR?
It gives people who are based in the EU greater privacy rights—and means that there will be new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.
Does the GDPR
Affect Me?
If you have customers in the EU, plan to have customers in the EU, or process any form of EU data, this one’s for you.
What is Unbounce Doing About GDPR?
Quite a few things: from moving all lead data to Europe to give you the tools you need to make your landing pages compliant. For more, check out the details above!
More Questions?
More Resources
Official Publications Office of the European Union
Data Protection
Reform infographic
An overview of the General
Data Protection Regulation
Reform of EU data protection rules
Data transfers outside the EU
Check out our Security page
Official Publications Office of
the European Union
Data Protection Reform infographic
An overview of the General Data Protection Regulation
Reform of EU data
protection rules
Data transfers outside the EU
Check out our Security page
“More than 90% of Europeans say they want the same data protection rights across the EU – and regardless of where their data is processed.”
Here's What Our President Said:
Carter Gilchrist
President at Unbounce
“Our goal at Unbounce is to deliver industry-leading conversion tools to professional marketers in the European Union (EU), and marketers who conduct business with EU-based individuals, so that they can grow their companies as fast as possible—being compliant with the GDPR will be integral to how we support this goal and ensure our customers’ success.”
Carter Gilchrist
President at Unbounce
Here's what our President Said:
Get Started Building Your First Landing Page
All Unbounce plans help you comply with GDPR requirements.
Carter Gilchrist
President at Unbounce
“Our goal at Unbounce is to deliver industry-leading conversion tools to professional marketers in the European Union (EU), and marketers who conduct business with EU-based individuals, so that they can grow their companies as fast as possible—being compliant with the GDPR will be integral to how we support this goal and ensure our customers’ success.”
© Unbounce All rights reserved.
© Unbounce All rights reserved.