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New Privacy Law Alert: GDPR + Unbounce (+ You)

On May 25, 2018, a new data privacy law called the General Data Protection Regulation (GDPR) will come into force, impacting how businesses collect and process data from individuals who live in the European Union (EU). It’s the most significant piece of data protection legislation to be introduced in the EU in 20 years, and will replace the 1995 Data Protection Directive.

Here’s what this means for you.

What is Unbounce doing about the GDPR?

Unbounce is 100% committed to your data privacy.

Unbounce takes data privacy very seriously, and we view the GDPR as an opportunity to enhance our commitment to data protection for the benefit our customers.

We’re excited to welcome the GDPR, as we know it will help reinforce true permission-based marketing, streamlined data and building trust between marketers, prospects, and customers in the EU.

As a trusted partner, our top priority is ensuring that our customers have confidence in our platform, and that the data they collect with Unbounce is processed securely and in accordance with GDPR requirements.

What’s Unbounce doing now to meet the GDPR rules?

We understand that Unbounce will play an integral role in our customers’ GDPR compliance strategy, and we’re committed to complying with the GDPR by the date of enforcement: May 25, 2018.

As of right now, we’re completing a comprehensive audit of the GDPR’s requirements and identifying where we need to make modifications to our platform, contracts, and documentation.

Need a Data Processing Addendum?

We take your privacy and security seriously, which is why we offer a Data Processing Addendum (DPA) to all of our customers, in addition to our publicly posted Privacy Policy.

Complete this form to get your DPA

More Resources

Official Publications Office of the European Union

Learn more  

Data Protection Reform infographic

Learn more  

An overview of the General Data Protection Regulation

Learn more  

Reform of EU data protection rules

Learn more  

Data transfers outside the EU

Learn more  

Check out our Security page

Learn more  

“More than 90% of Europeans say they want the same data protection rights across the EU – and regardless of where their data is processed.”

Here’s what our Chief Product Officer said:

Carter Gilchrist

Chief Product Officer at Unbounce

“Our goal at Unbounce is to deliver industry-leading conversion tools to professional marketers  in the European Union (EU), and marketers who conduct business with EU-based individuals, so that they can grow their companies as fast as possible—being compliant with the GDPR will be integral to how we support this goal and ensure our customers’ success.”

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unbounce

The GDPR Basics

What’s the gist of the GDPR?

It gives people who are based in the EU greater privacy rights—and means that there will be new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.

Does the GDPR affect me?

If you have customers in the EU, plan to have customers in the EU, or process any form of EU data, this one’s for you.

So… what Unbounce is doing about the GDPR?

Quite a few things: from moving all lead data to Europe to give you the tools you need to make your landing pages compliant. For more, check out the details above!

Why it matters?

Unbounce will be moving all lead data into the EU.

No form submission data will be transferred out of the EU.

Status: IN PROGRESS

Data Storage

Data Protection Officer

We've designated a DPO here at Unbounce. 

If you would like an introduction reach out to our CS team and they will introduce you!

Status: COMPLETE

Why it matters?

Anytime a data subject reaches out to you with a valid right to be forgotten request, you can reach out to our Customers Support team to have your lead(s) deleted within 30 days.

Status: COMPLETE

Right to Erasure

Why it matters?
Why it matters?

Unbounce gives you the ability to add a sticky bar, using our cookie bar template, to inform your customers that you are using tracking cookies.

Status: COMPLETE

Cookies

Lawful Basis of Processing

If you collect lead data through an Unbounce form, or a 3rd party form embedded on your landing page, you must obtain consent from the the data subject. 

Status: COMPLETE

Why it matters?

If you need to remove lead data from your account reach out to support@unbounce.com and your lead data will be deleted without undue delay.

Status: COMPLETE

If you cancel your Unbounce account, all lead data will be automatically deleted within 12 months.

Status: IN PROGRESS

Deletion

Why it matters?

Lead Data Security: You can force and redirect incoming traffic to the secure HTTPS version of your page. This will ensure proper encryption, both in transit and at rest, of the lead data collected on your Unbounce pages, using the latest protocols and ciphers.

Status: IN PROGRESS

Secure connections to all 3rd party services from native 3rd party integrations.

Status: IN PROGRESS

Security

Why it matters?

Sub-processor DPAs: We have taken steps to ensure that Unbounce’s customer data is secure by signing data processing agreements with each of our sub-processors. A list of sub-processors can be provided upon request.

Status: COMPLETE

Data processor DPA: To obtain a DPA from Unbounce, complete this form to receive  your DPA by email.

Status: COMPLETE

Data Processing Agreement (DPA)

Why it matters?

Disclaimer

This page isn’t the be-all-and-end-all on EU data privacy, nor should you consider it legal advice. This is meant to provide background information and help you better understand Unbounce’s strategy to comply with the GDPR.

Read our FAQ

More questions?

Read our FAQ

More questions?