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The anatomy of aligned go-to-market teams
This report explores the three things that aligned teams have in common: a leadership rhythm that keeps teams connected, shared strategy and handoffs that create consistency, and a streamlined tech stack that removes friction.
2026 research report
Research conducted in partnership with Ascend2
Don’t just talk about alignment
Talking about alignment is important—but it breaks when it’s only built on the best intentions and extra meetings. Communication only works when it’s backed by shared processes and systems. See what GTM teams say has the biggest impact on alignment.
Why GTM teams struggle to operationalize alignment
Leadership teams operate in silos
Teams with weekly leadership alignment discussions are nearly 3x more likely to report strong GTM alignment.
Strategy and handoffs break down
Highly aligned teams standardize tools across teams far more often: 50% vs 41%.
Tech creates friction instead of flow
Tech is the biggest alignment roadblock, with 53% citing it as a barrier.
Discover the habits and systems behind aligned GTM teams
Discover the habits and systems behind aligned GTM teams
Build an aligned GTM team
Insights from 500+ SMBs reveal what drives GTM alignment, what derails it, and how sales and marketing see it differently.
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