Google’s new rules changed how we build landing pages. Unbounce is partnering with B2B landing page expert Tas Bober to create landing page goodies to help you comply with platform requirements while staying relevant to buyers.
You’ll get:
Your landing pages may be killing your Google ads performance
Breaking news...Google changed the rules. A new ad quality prediction model is here, and your ad performance might be at risk.
If your landing pages don’t match what searchers are looking for, your ads may stop getting served—hurting your conversions and return on ad spend.
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What you need to know
Get a landing page expert’s POV
Want the marketer’s POV? Get the scoop on Google’s update and what it means for your campaigns. B2B landing page expert Tas Bober joins our VP of Marketing on the Closing Time podcast to break down:
- Why B2B and B2C landing pages should be structured differently
- How to optimize landing pages for consumption before conversion
- How to incorporate navigation to align with Google’s new standards
Get up-to-speed on the announcement
Google’s new ad quality prediction model prioritizes ads that lead to relevant, easy-to-navigate pages. If your landing page doesn’t match search intent or provide clear next steps, your ads may not be served. That means fewer conversions and wasted budget. Stay competitive by ensuring your pages meet Google’s new standards.
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Need to pivot? Grab this toolkit for:
Key takeaways from Google’s update—plus a podcast episode with a landing page expert’s take.
A guide to help you decide if it’s time to switch from a website builder to a landing page builder.
Landing page templates to help you adapt your campaigns to the new criteria—fast.
Ready to put Google’s updates into action? Unbounce now has templates with built-in navigation—helping you stay compliant with Google’s latest ad model and optimize for conversions. Use a template as-is, or copy the navigation from one (like this) and easily add it to any Unbounce landing page.
Landing page templates: Conversion-optimized (and Google-compliant)
Guide: Choose between a website or landing page builder
Is it time to switch? Website builders serve many purposes but aren’t built for the rapid updates ads need. Landing page builders let you create and optimize relevant pages at scale—without relying on designers or devs.
If you’re betting your budget on paid search, you can’t afford to fall behind. Landing pages are the most efficient way to tailor your experience for every searcher at scale and we’ve got the tools and templates you need to stay competitive.
Start creating relevant landing pages at scale
QUICK START GUIDE
Unbounce puts everything at your fingertips to build, A/B test, and optimize landing pages in just a few clicks.
• A template built for the new Google criteria
• Quick fixes to make your current pages compliant
• Tips for how to make updates without needing to overhaul your pages
Get a digital experience expert’s POV
Google wants a seamless, relevant experience from search to site. And let’s face it: so do your customers. CRO expert Jon MacDonald joins Closing Time to share:
- Why aligning post-click experiences with intent is non-negotiable
- How mental shortcuts influence landing page effectiveness
- When adding login buttons can actually improve campaign performance