MARKETING HAS
GOTTEN HARDER.

IT’S NOT JUST YOU.

Competition is fiercer. Audiences are savvier. Between high CPCs, machine learning, automation, hyper-targeting and a suspicious amount of digital marketing “gurus” touting the next big thing, getting the results you used to can feel like an uphill battle.

You know you’ve got to keep up. But with what? 
And where do you start?

 Get exclusive access to 14 free webinar recordings with practical marketing advice to help you future-proof your campaigns and optimize your existing channels.

GET UP-TO-DATE

OPTIMIZATION TIPS

The recordings from Marketing Optimization Week are no longer available. (Womp womp.) Don’t fret—you can find more up-to-date resources by visiting the Unbounce website.

You can also check out the latest CTAConf videos to hear more optimization tips from speakers like Joanna Wiebe, Larry Kim, Andy Crestodina and more.

WORKSHOPS

LED BY WORLD-CLASS MARKETERS INCLUDING:

Speakers with practical experience and a wealth of knowledge: Hailing from established and hypergrowth companies like Microsoft, Emma, Zapier, Autopilot and more. Here are some of them:

BROUGHT TO YOU BY                            

IN COLLABORATION WITH

GRAB THE RECORDINGS (AND SOME POPCORN)

IT'S ONLY GOING TO GET TOUGHER OUT THERE.

Marketing Optimization Week took place February 20-23 with one goal: to equip you with the know-how to stay ahead of the game and confidently reach your marketing goals in 2018, and beyond. Get exclusive access to 14 webinar recordings focused on areas where marketing is most rapidly changing:

ABOUT

Unbounce is the easiest way for marketers to build and test custom landing pages, website popups and sticky bars. Improve your post-click conversion rates and launch more campaigns, fast.

STOP WORKING OVERTIME

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Larry Kim
CEO at Mobile Monkey

Larry Kim
Mobile Monkey

Purna Virji
Senior Manager of Global Engagement at Microsoft

Purna Virji
Microsoft

Oli Gardner
Co-founder
at Unbounce

Oli Gardner
Unbounce

Dana DiTomaso
President & Partner
at KickPoint

Dana DiTomaso
KickPoint

PPC

MARKETING STRATEGY

AI

MARKETING AUTOMATION

#marketingoptweek

START OPTIMIZING YOUR MARKETING CAMPAIGNS

SEND ME THE RECORDINGS

✓ Learn tactics to make your PPC campaigns profitable.
✓ Understand how to embrace AI and machine learning today.
✓ Leverage your existing tech stack and integrations.
✓ Increase the results you’re getting from existing channels.

PPC

HOW TO IMPROVE YOUR ADWORDS CONVERSION RATES

Director of Campaign Strategy at Unbounce

Every click needs a conversion. Learn how good (or bad) your AdWords landing pages are, 5 things every page needs and how to optimize yours to turn every click into business.

Corey Dilley  
@CoreyDilley

COREY DILLEY
Corey educates PPC marketers on why it’s their duty to optimize their landing pages. He believes that good marketing is simple: be shockingly relevant to your target audience and clearly communicate the value you provide.

Marketing Strategy

"WHY WON'T THEY CLICK THIS BUTTON?!": CONVERSION AUDITS FOR BUSY MARKETERS

President at KickPoint  |  In House Storyteller at FullStory

Learn how to bring together your site audit checklists, analytics, and session replay to build a complete picture of what's preventing conversions and causing user frustration.

Dana DiTomaso @danaditomaso 
Justin Owings  @justinno

DANA DITOMASO AND JUSTIN OWINGS
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. Justin helps tell the full story on FullStory. As a Storyteller on the marketing team, he spends his days researching, writing, and producing educational content about improving online experiences.

AI

AI IS CHANGING MARKETING AS WE KNOW IT, AND THAT’S A GOOD THING

Cofounder & Head of Product at Persado 

Who said automation can’t be personal? Learn how digital marketing teams are using AI-powered technology to gain a deeper understanding of their audience and go beyond surface-level personalization to create long-lasting emotional-connections.

ASSAF BACIU
Assaf is responsible for the progression and foresight of Persado’s growing product portfolio and the management of all product advancements. Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated.

Assaf Baciu
@Persado

Marketing Automation

INTEGRATIONS AS A PLATFORM: HOW TO GET MORE OUT OF YOUR MARKETING TOOLS

We live in a world of new apps and tools being created every day. Learn how leading brands leverage integrations to connect their tools, optimize their processes, reduce costs, increase engagement, and nurture leads through the funnel faster.

SeanKennedy
@Sean_Kennedy


Product Marketer at Zapier

SEAN KENNEDY
Sean is a Product Marketer at Zapier. By day, he uses email and content to show professionals how to use automation to increase productivity. In his spare time, Sean helps run the email-inspiration site Really Good Emails.

PPC

BEEF UP YOUR QUALITY SCORE WITH LANDING PAGE UPDATES

Director of Services and Associate Director of Services

One of the most impactful ways to improve your PPC Quality Score is sending visitors to quality landing pages. Learn how to revamp your pages to increase your score and dramatically improve your campaign performance.

Jeff Baum  @Hanapin
Diane Anselmo @diane_anselmo

JEFF BAUM AND DIANE ANSELMO
Jeff Baum is Director of Services at Hanapin Marketing and a seasoned PPC advertising professional with a 14-year track record of success in digital advertising. With over 14 years of experience in the search engine marketing field, Diane has developed and managed search engine strategy, campaign creation, and analysis, cultivating it to success.

AI

INSPIRATION, NOT DRUDGE WORK: CREATIVE MARKETING AT SCALE WITH AI

Director of Business Optimization at Unbounce

Learn how AI can minimize the drudge work, help you scale your marketing and inspire creativity when it comes to experimenting with new ideas, all while improving your marketing campaign ROI.

Yosem Sweet
@yosemsweet

YOSEM SWEET
Yosem is a former entrepreneur, CTO and product manager with a multidisciplinary background in software engineering, user experience and conversion rate optimization. Over the last nine years, he has led multiple teams through the application of machine learning to large data sets to unlock business value.

Marketing Strategy

WEB & SOCIAL LISTENING: HOW TO MARKET AND SELL BETTER BY LEVERAGING ONLINE CONVERSATIONS

Content Marketing Manager at Mention

Hear that? It’s your customers talking about you...and your competitors. Find out ways to be part of every conversation and leverage them for marketing, sales and customer service success.

Joei Chan
@joeei

JOEI CHAN
As Content Marketing Manager at Mention, Joei leads marketing partnerships for demand generation. She hosts their weekly Facebook live and contributes regularly to industry leading marketing blogs.

Marketing Automation

HOW (AND WHY) TO BUILD AN AUDIENCE WITHOUT GATED CONTENT

 Learn how swapping gated content for real-time conversations added 15% more leads to Drift’s pipeline and accelerated deal closure, and how AI technology has handled 50% of those conversations automatically.

David Gerhardt
@davidgerhardt


Director of Marketing at Drift

DAVID GERHARDT
Dave is Director of Marketing at Drift. He has spent the last 7+ years working at B2B SaaS marketing companies, including HubSpot and Constant Contact. Dave also co-hosts the Seeking Wisdom podcast.

PPC

PPC WOES AND WHAT TO DO ABOUT THEM

VP, Marketing and Director of Product Management 
at Acquisio

Woe is the PPC marketer...at least when it comes to these common frustrations. Get tried-and-true tips for tackling the biggest PPC problems campaign managers face every day.

Beth Thouin  @BethThouin
Richard Beck @richard_beck

BETH THOUIN AND RICHARD BECK
Beth has been an industry leader in online acquisition for startups and entrepreneurs for more than a decade. She is focused on helping shape the future for small business success online for thousands of Acquisio reseller and agency clients. Richard is the Director of Product Management with over 10 years experience in digital product management and marketing across various industries in multiple countries, previously bringing innovation to Yellow Pages Canada, Aptilon and StepStone SA.

AI

MAY AI HELP YOU?

Sr. Manager, Global Engagement at Microsoft

The robots are here, but never fear! Discover how AI is evolving marketing for the better and learn 3 key steps you can take now to embrace it as part of the marketing landscape and set your campaigns up for success.

Purna Virji
@purnavirji

PURNA VIRJI
Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in digital marketing, AI, and the future of search. With over fifteen years in the business, she is a regular keynote speaker and celebrated columnist.

Marketing Strategy

THE PROOF IS IN THE PROCESS

Customer Marketing Strategist at Unbounce

A little magic in marketing is easy to find... if you follow the process that leads you there!  Learn a new model for developing campaigns that sparkle, entertain... and generate 3x the results. 

Alexa Hubley
@alexa_hubley

ALEXA HUBLEY
Alexa is a Customer Marketing Strategist at Unbounce. She thrives on building personalized, entertaining marketing campaigns that help customers get the absolute most out of Unbounce.

Marketing Automation

HAVE YOUR BEST YEAR OF EMAIL EVER: WHAT YOU NEED TO SUCCEED IN 2018

With 269 billion emails sent each day, how do you make yours stand out? Get the formula for attention, engagement and conversion with proven email strategies by top brands so you can win the inbox in 2018 and beyond.

Colby Cavanaugh
@colbycc


SVP of Marketing at Emma

COLBY CAVANAUGH
Colby has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce. Prior to joining Emma, he worked as VP of Global Channels at Return Path.

PPC

UNICORN MARKETING: GETTING UNUSUALLY GREAT RESULTS ACROSS EVERY MARKETING CHANNEL

CEO at Mobile Monkey

Get 10-100x more value from paid ads on Facebook, Twitter, Taboola and other networks, drive exponentially more traffic to your content and convert more clicks into sales with these unusual tips and strategies.

Larry Kim
@larrykim

LARRY KIM
Larry is widely considered one of the most influential experts and thought leaders in Digital Marketing today and was voted the most influential PPC expert in 2016, 2015, 2014 and 2013 according to the PPC Hero Blog.

AI

ACCELERATE YOUR REVENUE WITH AI

Marketing Associate at Lattice Engines

 Data is fuel for a buyer engine. Learn how companies are using predictive analytics and AI to infuse their marketing and sales programs with enriched customer and prospect data, and seeing increased revenue success.

Daniela Ulloa
@Lattice_Engines

11:00am PST | 2:00pm EST | 1:00pm CST

DANIELA ULLOA
Daniela leads Lattice's digital marketing efforts, driving targeted programs across a multitude of channels. She partners closely with marketing operations and sales to ensure that all campaigns are properly supported through owned and paid channels.

Marketing Strategy

DATA-DRIVEN DESIGN (3D) FOR EVERY MARKETING TEAM

Co-founder, Marketing & Conversion Optimization Expert at Unbounce

Take a tour through an optimization framework that helps marketers, copywriters and designers collaborate to demystify data and make informed design decisions to influence on-page behaviour.

Oli Gardner
@oligardner

OLI GARDNER
Oli has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary.

AGENDA

#marketingoptweek

MEET YOUR HOST

ALEXA HUBLEY

Alexa is a Customer Marketing Strategist at Unbounce. She thrives on building personalized, entertaining marketing campaigns that help customers get the most out of Unbounce.

Alexa is a Customer Marketing Strategist at Unbounce. She thrives on building personalized, entertaining marketing campaigns that help customers get the absolute most out of Unbounce.

AGENDA

HOW TO IMPROVE YOUR ADWORDS CONVERSION RATES

Corey Dilley  | Unbounce

PPC 

AI IS CHANGING THE MARKETING AS WE KNOW IT, AND THAT’S A GOOD THING

Assaf Baciu  | Persado

AI  

"WHY WON'T THEY CLICK THIS BUTTON?!": CONVERSION AUDITS FOR BUSY MARKETERS


Dana DiTomaso  | KickPoint
Justin Owings  | FullStory

Marketing Strategy   

INTEGRATIONS AS A PLATFORM: HOW TO GET MORE OUT OF YOUR MARKETING TOOLS

Marketing Automation   

Sean Kennedy   | Zapier

PPC WOES AND WHAT TO DO ABOUT THEM

Beth Thouin  | Acquisio
Richard Beck | Acquisio

PPC  

MAY AI HELP YOU?

Purna Virji  | Microsoft

AI  

THE PROOF IS IN THE PROCESS

Marketing Strategy  

Alexa Hubley  | Unbounce

HAVE YOUR BEST YEAR OF EMAIL EVER: WHAT YOU NEED TO SUCCEED IN 2018

Marketing Automation   

Colby Cavanaugh   | Emma

BEEF UP YOUR QUALITY SCORE WITH LANDING PAGE UPDATES


Jeff Baum  | Hanapin
Diane Anselmo | Hanapin

PPC  

HUNTING HIPPOS; 3 WAYS AI WILL GIVE YOU AN EDGE

Carl Schmidt   | Unbounce

AI  

WEB & SOCIAL LISTENING: HOW TO MARKET AND SELL BETTER BY LEVERAGING ONLINE CONVERSATIONS

Marketing Strategy  

Joei Chan  | Mention

HOW (AND WHY) TO BUILD AN AUDIENCE WITHOUT GATED CONTENT

Marketing Automation   

David Gerhardt  | Drift

UNICORN MARKETING: GETTING UNUSUALLY GREAT RESULTS ACROSS EVERY MARKETING CHANNEL

Larry Kim  | Mobile Monkey

PPC  

ACCELERATE YOUR REVENUE WITH AI

Daniela Ulloa   | Lattice Engines

AI  |  11:00am PST 

DATA-DRIVEN DESIGN (3D) FOR EVERY MARKETING TEAM

Marketing Strategy  

Oli Gardner  | Unbounce

HOW (AND WHY) TO BUILD AN AUDIENCE WITHOUT GATED CONTENT

Marketing Automation

David Gerhardt  | Drift

3:00pm PST | 6:00pm EST | 5:00pm CST

DAY 2

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DAY 4

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MEDIA PARTNER

INTERNATIONAL PARTNER

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Marketing Optimization Week