Copyright 2015 - The Landing Page Builder For Marketers

What People Have Said About Previous Unwebinars


Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar


I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.


Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

Watch the Webinar

Watch the Webinar

When Yosem Sweet, Unbounce’s optimization director, decided “old school science” could improve our marketing team’s productivity, he knew we’d be skeptical.

That was July.

By October, Campaign Strategist Chelsea had launched a new strategy for executing campaigns, while SEO expert Cody had revamped his optimization processes.

Even Angus—our science-hating copywriter who couldn’t build a baking soda volcano—managed to boost email productivity 30%.

In this actionable webinar, Yosem (and his star pupil Chelsea) will share insight from their journey—from “science sucks!” to “this actually worked??”—and show you how to apply it to your marketing team.

You'll learn:

  • How to drastically improve your marketing strategy in just 15 minutes/day
  • How to use scientific methodology to drive marketing ROI
  • Why it’s critical to identify your “current condition” before you start experimenting
  • How to instil productivity habits that make your marketing team more effective, much more!

Duration: 1 hour 
Awesome: Naturally


The recording of the webinar with Unbounce's Optimization Director Yosem Sweet and Campaign Strategist Chelsea Scholz.

How Unbounce Optimized
its Marketing Processes in 2015

As Director of Business Optimization at Unbounce, Yosem Sweet spends far too much time bridging the gap between development, marketing, and UX. Originally a math and philosophy major, he wasn’t handsome enough to argue with people for a living. Instead, he’s spent the past decade unlocking organizational learning and value.

About Yosem Sweet

Chelsea Scholz fills her days at Unbounce with brainstorming sessions, project mapping, and marketing campaign execution. Her passion lies in “human-centred” marketing and treating her audience like people, not clicks. When she’s not strategizing the day away, you can find her on stage in local theatre productions.

About Chelsea Scholz

Fix the following errors: